Xperia 10 VIII Bundles Hello Kitty And Demon Slayer
Sony is leaning on Sanrio and Demon Slayer character goods as retail hooks for the Xperia 10 VIII, and building the campaign around Fan Sync card content rather than the handset itself.
Reporting from 1 source: Nijimen.
Sony is taking orders for the Xperia 10 VIII Sony x Hello Kitty Collaboration Model from October 1, a Sony Store bundle that pairs all three color variants with a sacoche and tote bag set limited to 1,000 units. Separately, a launch campaign gives two Demon Slayer-designed Fan Sync cards to the first 20,000 applicants who buy the phone between October 8 and December 13 and apply through Xperia Lounge.
The handset itself carries no Hello Kitty printing. The collaboration is in the packaging: all three Xperia 10 VIII color variants, plus a sacoche and tote bag set sized for the phone and daily accessories, capped at 1,000 sets. Buyers of that model also get one Hello Kitty Fan Sync card.
The Demon Slayer side runs through the launch campaign, where the phone is the purchase and the card is the prize. Fan Sync is the feature doing the work here: hold a card over the phone and the home screen, lock screen, and charging sound switch to that card's content.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.