Uma Musume x KFC Collaboration Launches With New Art, In-Game Rewards
The collaboration extends beyond typical in-game bonuses by turning a throwaway line from the Uma Musume movie into a real KFC product, showing how the franchise's cross-media elements are being used to drive real-world retail engagement.
Key Facts
- The Uma Musume Pretty Derby x KFC collaboration campaign runs from August 12 to September 30, 2026.
- The first wave collaboration set, "Uma Musume no Umauma! Kobu Mayo Dip Set," is available exclusively via KFC online ordering and includes a newly drawn illustration trading card.
- The KFC Sagamihara Onodai store in Kanagawa Prefecture is wrapped in Uma Musume decorations through September 30.
- In-game, players can earn the "KFC Goodwill Ambassador Golshi" outfit for Gold Ship, which changes her appearance to Colonel Sanders.
- Den Fami Nico Gamer exclusively revealed a full-body illustration of Dantsu Flame in her KFC collaboration outfit.
Reporting from 3 sources: GAME Watch (Impress), 4Gamer.net, Denfaminicogamer.
Cygames and Kentucky Fried Chicken launched the "Uma Musume no Umauma! Kentucky!" collaboration campaign on August 12, 2026, running through September 30. The campaign spans both physical KFC stores and the Uma Musume Pretty Derby game. At KFC locations, the first wave of the collaboration set, "Uma Musume no Umauma! Kobu Mayo Dip Set," is available exclusively through online ordering, and includes a newly drawn illustration trading card and a serial code for an in-game SSR Support Card and recovery item. The KFC Sagamihara Onodai store in Kanagawa Prefecture is wrapped in Uma Musume decorations, featuring panels of the eight characters from the key visual. In-game, players can earn a special Gold Ship outfit that transforms her into Colonel Sanders, receive 500 jewels as a login bonus, obtain the "KFC Original Chicken Barrel" item, and access the new collaboration song "Gabutto!" on the Uma Uta Jukebox. Den Fami Nico Gamer exclusively revealed a full-body illustration of Dantsu Flame in her collaboration outfit, holding a "Furi Furi Potato" and referencing the "Ninjin Occhahoi" flavor from the theatrical film.
The collaboration set is limited to online orders, and KFC notes that quantities are limited, encouraging early ordering. The second wave of the collaboration set is scheduled for September 9, though details were not specified in the cluster. The wrapped KFC Sagamihara Onodai store, which reopened in April 2026 as a next-generation model store, will display life-size panels of the eight key visual characters, including Dantsu Flame holding a "Ninjin Occhahoi Furi Furi Spice" that references a line from the theatrical film "Uma Musume Pretty Derby: New Era's Door." The in-game mission for Gold Ship's Colonel Sanders-inspired outfit can be completed even after the campaign ends, and the collaboration song "Gabutto!" remains playable on the Uma Uta Jukebox after the campaign concludes. The campaign special site is hosted on KFC's official website, and the collaboration is promoted across both companies' official channels.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.