TVS REGZA Sponsors Good 8 Squad, Sahara Wins ZX3S TV in Exhibition
The sponsorship ties a major TV manufacturer directly to a top fighting game team, with TVS REGZA using the partnership to gather professional feedback for product development while promoting its upcoming ZX3S series through a live competitive event.
Key Facts
- TVS REGZA and Good 8 Squad signed a sponsorship agreement on July 15, 2026, with a contract period from July 15, 2026 to July 14, 2027.
- The exhibition match prize was a REGZA ZX3S series 4K LCD TV, available in five sizes from 55 to 100 inches, releasing August 7, 2026.
- Player Sahara won the exhibition match and chose a 75-inch ZX3S.
- TVS REGZA is an official partner for three Capcom Street Fighter 6 tournaments in 2026: Street Fighter League Japan 2026, Capcom Cup 13, and Street Fighter League World Championship 2026.
- Good 8 Squad members are Gachikun, Pugera, Kawano, and Sahara.
Reporting from 2 sources: GAME Watch (Impress), ASCII.jp.
TVS REGZA announced a sponsorship agreement with the professional esports team Good 8 Squad on July 15, 2026, at HADO ARENA Odaiba. The contract runs from July 15, 2026 to July 14, 2027. Good 8 Squad, which competes in Street Fighter 6 tournaments, consists of players Gachikun, Pugera, Kawano, and Sahara. At the press conference, the team unveiled new uniforms featuring the REGZA logo. An exhibition match was held among the four members, with the winner receiving a REGZA ZX3S series 4K LCD TV in their preferred size. The ZX3S, an RGB Mini LED LCD model, is scheduled for release on August 7, 2026, and comes in five sizes: 55, 65, 75, 85, and 100 inches. Player Sahara defeated Gachikun in the final to win the match and initially chose a 75-inch model. TVS REGZA is also an official partner for three Capcom Street Fighter 6 tournaments in 2026. The company has focused on gaming features in its TVs since 2009 and entered the gaming monitor market in 2024.
The event drew approximately 70 fans who applied via lottery from Good 8 Squad's paid YouTube membership. TVS REGZA product producer Shuji Makimoto signed the contract on stage alongside Gachikun, a rare public signing ceremony for esports. Makimoto noted that REGZA has been developing low-latency game modes since 2009 and released its first gaming monitor, the RM-G278R, in 2025. The new Good 8 Squad uniforms feature a light gray stripe design with the REGZA logo centered, which player Kawano called stylish and luxurious. During the exhibition match, Gachikun joked that Sahara was not ready for a 50-inch TV, but Sahara won the final 2-1 and chose a 75-inch ZX3S. The losing players pledged to perform well in the upcoming Street Fighter League starting August 25. A REGZA × Good 8 Squad present campaign is also running on the company's X account, offering signed gaming monitors as prizes.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.