TRIII Hair Care Opens Official Shop on Qoo10
TRIII's expansion to Qoo10 reflects a strategic push to capture a beauty-focused e-commerce audience beyond its existing Amazon customer base.
Reporting from 1 source: ASCII.jp.
TRIII Co., Ltd. has opened an official shop for its hair care brand TRIII on Qoo10, expanding beyond its previous Amazon sales channel. The brand, which offers TRIII Oil Care and TRIII Milk Care, aims to reach beauty-conscious users on the e-commerce platform. The move follows growing demand for at-home hair care and Qoo10's strength in beauty categories.
TRIII, a hair care brand built around the concept of 'salon quality through self-care,' has added Qoo10 as a sales channel. The brand previously sold primarily on Amazon. The official shop on Qoo10 offers two products: TRIII Oil Care and TRIII Milk Care, both leave-in treatments that use heat from hair dryers and irons to repair hair. The move targets Qoo10's user base, which skews toward beauty-conscious shoppers, as the e-commerce mall is strong in the beauty and cosmetics category.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp TRIII、Qoo10公式ショップをオープン