Tamagotchi 30th Anniversary Festival Opens at MAGNET by SHIBUYA109 on November 6
The venue opens one day ahead of the wider Harajuku and Shibuya festival, giving Bandai a retail foothold in Shibuhara before the area-wide program begins.
Reporting from 1 source: Nijimen.
Tamagotchi's 30th anniversary collaboration with MAGNET by SHIBUYA109 runs November 6 to November 30, 2026. The building gets campaign visuals, a fifth-floor event space with photo spots and a Lab Tama download station, and purchase novelties. Weekend and holiday sessions let visitors play Tamagotchi Paradise - Neon Planets before its November 21 release, alongside My Lab Tamagotchi. Participants receive a random Tamamo Letter while supplies last. Numbered tickets are required.
The fifth-floor event space, A-MEC, runs the playable sessions on weekends and holidays only: November 7, 8, 14, 15, 21, 22, and 23, each day from 11:00 to 18:00. Entry needs a numbered ticket, handed out at the venue until they run out, and visitors must return at the time printed on the ticket. Free entry without a ticket may be allowed depending on congestion.
The MAGNET run ends November 30, six days before the area-wide Super Tamagotchi Festival closes on December 6. A giveaway campaign on the official X account runs alongside the in-store novelties.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.