Pixiv Invests in VRChat Inc. in Capital and Business Alliance
Pixiv Inc. announced on September 9 that it has invested in VRChat Inc., the San Francisco-based operator of the social VR platform VRChat, and formed a capital and business alliance. The two companies plan to collaborate over several years to develop the creator ecosystem around 3D avatar culture, with joint promotions, events, and gradual technical integration between their platforms. The first initiative is Pixiv supporting VRChat's booth at Tokyo Game Show 2026, held September 17-21 at Makuhari Messe, including a guest session. The second is a new VRChat world, 'Avatar x Dress-up Tutorial' (working title), developed by Pixiv with full promotional support from VRChat, aimed at beginners and planned for release this fall. The alliance builds on existing ties: BOOTH's 3D model category reached about 10.4 billion yen in 2025 annual transaction value, up about 179 percent from the prior year, and VRChat reports more than 250,000 active communities with average daily concurrent connections of 100,000. The investment amount and stake were not disclosed.