Shueisha is running an all-applicant offer for the One Piece Card Game Premium Card Collection Nike Collaboration Edition, open only to digital Weekly Shonen Jump subscribers via Jump+ and Zebrack through October 18. The magazine's certified print circulation fell below one million for the first time in the April to June 2026 quarter.
Weekly Shonen Jump's print edition and its digital subscription now pull in opposite directions. In July, the 33rd issue sold out at bookstores and convenience stores across Japan after resellers targeted its bonus One Piece Card Game promotional card. Shueisha had added 500,000 copies to the print run, and the extra supply was gone quickly. The shortage frustrated Blue Box readers because the issue carried the manga's final chapter after a five-year serialization; the chapter was available digitally, but readers wanted the physical issue as a keepsake.
By August, the circulation picture was clear. The Japan Magazine Publishers Association reported that Weekly Shonen Jump averaged 985,000 certified print copies per quarter from April to June 2026, the first time it had dropped below one million since the association began publishing audited figures in 2008. No print magazine in Japan now has a certified circulation above one million. The fall continued a decline of at least 12 years, from 1,290,417 copies in April to June 2022 and below two million in 2017, against a record 6.53 million for the combined New Year 1995 issue. Editor Nobuhiko Saito warned that the decline could reduce the variety of titles readers find through bookstores.
The card promotion then moved fully onto the subscription side. In September, the editorial department said the One Piece Premium Card Collection Nike Collaboration Edition would go to all applicants, limited to digital edition subscribers, with applications from September 18 to October 18 and one set per person. In October, the same set was opened to Jump+ and Zebrack digital subscribers, with applications until October 18 at 11:58 PM. The 34-card set includes Don!! Cards based on shoes modeled after the Gomu Gomu no Mi, Mera Mera no Mi, and Ope Ope no Mi, plus Monkey D. Luffy cards.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Announced
- One Piece Premium Card Collection Nike Collaboration Edition gift program · 2026-09-03
- Noted
- Applications run from September 18 to October 18, one set per person. · 2026-09-03
- Noted
- sold out at bookstores and convenience stores across Japan · 2026-07-15
- Noted
- scalpers targeted its bonus One Piece Card Game promotional card · 2026-07-15
- Noted
- print circulation averaged 985,000 copies from April to June 2026, the first time below 1 million since records began in 2008 · 2026-08-06
- Noted
- the magazine at 1,290,417 copies in the same quarter of 2022 · 2026-08-06
Structured graph also available as JSON at /public/entities/weekly-shonen-jump.
CC BY 4.0.
Oct 16
Shueisha's Weekly Shonen Jump editorial department is running an all-applicant offer for the "ONE PIECE Card Game" Premium Card Collection Nike Collaboration Edition. The set includes Don!! Cards based on shoes modeled after the Gomu Gomu no Mi, Mera Mera no Mi, and Ope Ope no Mi, plus Monkey D. Luffy cards. The full complete set is 34 cards. Only digital edition subscribers via Jump+ and Zebrack can apply, with the application period running until October 18 at 11:58 PM.
Sep 3
The Weekly Shonen Jump editorial department will give the One Piece Premium Card Collection Nike Collaboration Edition to all applicants, limited to digital edition subscribers of the magazine. The set includes Don!! Cards modeled after shoes based on the Gomu Gomu no Mi, Mera Mera no Mi, and Ope Ope no Mi, plus a Monkey D. Luffy character card wearing Nike shoes. Applications run from September 18 to October 18, one set per person.
Aug 6
The Japan Magazine Publishers Association reported on Wednesday that Shueisha's Weekly Shonen Jump averaged 985,000 certified print copies per quarter from April to June 2026, the first time the magazine has dropped below one million since the association began publishing audited figures in 2008. The decline means no print magazine in Japan now has a certified circulation above one million copies. Weekly Shonen Jump's print circulation has fallen steadily for at least 12 years, from 1,290,417 copies in April-June 2022, below two million in 2017, and below 1.5 million in late 2020. The magazine's record circulation was 6.53 million copies with the combined New Year 1995 issue, released in December 1994, when it serialized Dragon Ball and Slam Dunk. In the same quarter, Kodansha's Weekly Shonen Magazine averaged 281,000 copies, Shogakukan's Weekly Shonen Sunday averaged 120,000, and Monthly CoroCoro Comic averaged approximately 213,000. The figures come as Japan's manga magazine market shrank by 12.7% in 2025, and the print market as a whole fell below one trillion yen for the first time since 1976.
Jul 15
The 33rd issue of Weekly Shonen Jump sold out at bookstores and convenience stores across Japan after scalpers targeted its bonus One Piece Card Game promotional card, leaving many readers unable to purchase the magazine. Publisher Shueisha had increased the print run by 500,000 copies ahead of release in response to demand for the card, but the extra supply was quickly exhausted as resellers bought multiple copies. The shortage particularly frustrated fans of Blue Box, as the issue contained the manga's final chapter after a five-year serialization. While the chapter is available digitally, many readers wanted a physical copy as a keepsake. In an interview with Oricon, a university student admitted buying about 25 copies of the magazine within an hour, reselling the promotional cards for 800 to 1,000 yen each and earning roughly 18,000 yen in profit. When asked about the impact on other readers, he said, "You can read it digitally anyway. I understand why people want the physical copy, but I don't feel like I've done anything wrong." Convenience store employees described the release day rush as unusually intense, with one clerk telling Oricon that customers grabbed copies the moment they were placed on shelves, calling the atmosphere "a little scary."