VTee is a new internet culture apparel brand by BNN WORKS Inc. that launched on July 29, 2026, with its first collaboration, the VTee x hololive Collection, set to release on August 13, 2026.
VTee is a new internet culture apparel brand established by BNN WORKS Inc., with Masataka Usui as president. The brand launched on Wednesday, July 29, and its stated aim is to translate sensibilities from modern media into everyday clothing, with the motto "Culture: from something to see to something to wear." The brand targets producers, directors, creators, engineers, and designers, and its first collection, "LEAN INTO THE REAL," went on sale at the VTee Media Store starting around 11:00 a.m. on Friday, July 31.
VTee's first collaboration project is the "VTee x hololive Collection," announced at launch and scheduled for release on Thursday, August 13, 2026. The collection features four hololive members: Houshou Marine, Usada Pekora, Inugami Korone, and Nekomata Okayu. The lineup includes T-shirts and pullover hoodies, with a key visual illustration by Reo Kizumi. Each member's T-shirt is priced at 9,900 yen, while the "VTee x Inugami Korone 'Sonic Costume' TEE" costs 13,200 yen. Pullover hoodies for each member are reservation-only items at 28,600 yen each. A stadium jacket inspired by Houshou Marine, the "Dead Ma'am's Chest" VARSITY JACKET, has been unveiled with details to be announced later.
Products will be sold at the VTee Media Store starting August 13, with exact start times to be announced on VTee's official Instagram. To coincide with the release, a display and sales area will be set up within a hololive pop-up event at SHIBUYA TSUTAYA from August 13 to 19, with limited quantities available. The collaboration reinterprets the worldviews of affiliated talents from VTee's perspective, with details including participating talents and product lineup to be announced on July 31.
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BNN WORKS' brand VTee will release its first project, the VTee x hololive Collection, starting August 13. The lineup features apparel for Houshou Marine, Usada Pekora, Inugami Korone, and Nekomata Okayu, with key art by illustrator Reo Kizumi. Items include T-shirts, pullover hoodies, and a varsity jacket, plus a pop-up event at SHIBUYA TSUTAYA.
The internet culture apparel brand VTee launched on Wednesday, July 29, and announced a collaboration with the VTuber group Hololive as its first joint project. The brand, established by BNN WORKS Inc. with Masataka Usui as president, aims to translate sensibilities from modern media into everyday clothing. Its motto is "Culture: from something to see to something to wear." The first collection, titled "LEAN INTO THE REAL," will go on sale at the VTee Media Store starting around 11:00 a.m. on Friday, July 31. The collection includes a 110,000 yen varsity jacket, T-shirts priced from 9,900 yen, hoodies up to 30,800 yen, and pants ranging from 27,500 to 28,600 yen. The brand targets producers, directors, creators, engineers, and designers, aiming to create clothing that feels like an extension of daily life. The Hololive collaboration will reinterpret the worldviews of affiliated talents from VTee's perspective, with details including participating talents and product lineup to be announced on July 31.
Modern culture brand VTee, operated by BNN WORKS, will release its first collaboration project, the "VTee x hololive Collection," on Thursday, August 13, 2026. The collection features four hololive members: Houshou Marine, Usada Pekora, Inugami Korone, and Nekomata Okayu. The lineup includes T-shirts and pullover hoodies, with a key visual illustration by Reo Kizumi. Each member's T-shirt is priced at 9,900 yen, while the "VTee x Inugami Korone 'Sonic Costume' TEE" costs 13,200 yen. Pullover hoodies for each member are reservation-only items at 28,600 yen each. A stadium jacket inspired by Houshou Marine, the "Dead Ma'am's Chest" VARSITY JACKET, has been unveiled with details to be announced later. Products will be sold at the VTee Media Store starting August 13, with exact start times to be announced on VTee's official Instagram. To coincide with the release, a display and sales area will be set up within a hololive pop-up event at SHIBUYA TSUTAYA from August 13 to 19, with limited quantities available.