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VRChat
VRChat is expanding its presence in Japan through official merchandise, trade show exhibitions, and community events, while third-party developers and VTubers continue to build on the platform.
Synthesized from 7
Yomimono stories · updated
2d ago
VRChat's operator, VRChat Inc., is making a visible push into the Japanese market. The company announced its first-ever exhibition at Tokyo Game Show 2026, running September 17 to 21 at Makuhari Messe. The booth, themed "See, Touch, Experience," will feature daily stage events with streamers, creators, and collaborative IPs, plus a hands-on corner for newcomers to try VRChat without bringing VR equipment. CEO Graham Gaylor framed the appearance as a thank-you to Japanese users and creators.
Alongside the trade show push, VRChat Inc. is moving into official merchandise. In July, it announced the sale of Love Live! Sunshine!! Guilty Kiss items on the VRChat official store, tied to a musical performance streamed on VRChat and SPWN in November. This is the platform's first official tie-in with a major anime franchise.
Community and third-party activity is also growing. BeXide, the developer behind Doko Demo Issho, released two VRChat avatars through its BOOTH shop in August, with a trial world for testing. VTuber Kizuna AI ran a real-time hide-and-seek event in July, moving through the virtual space as participants found her. Gugenka hosted a talk event at Virtual Hiroshima Station with actor Masahiro Inoue in June. Hardware support is also emerging: Unitcom's PC Kobo brand launched VRChat recommended spec PCs in August, with prices starting at 404,800 yen.
Key facts
- First Tokyo Game Show appearance
- VRChat Inc. will exhibit at Tokyo Game Show 2026, its first time at the event. ↗
- Tokyo Game Show dates
- The event runs September 17 to 21 at Makuhari Messe. ↗
- Booth theme
- The booth theme is "See, Touch, Experience." ↗
- First official anime merchandise tie-in
- VRChat Inc. will sell Love Live! Sunshine!! Guilty Kiss items on the VRChat official store. ↗
- Guilty Kiss performance stream
- The musical performance streams on VRChat and SPWN on November 22-23, 2026. ↗
- BeXide avatar release
- BeXide released two VRChat avatars, Kokoro and Nuit, priced at 5,000 yen each. ↗
- Kizuna AI event
- Kizuna AI held a live VRChat hide-and-seek event called "Kizuna AI Escape" on July 21. ↗
- Recommended spec PC pricing
- Unitcom's VRChat recommended spec PCs start at 404,800 yen. ↗
Timeline
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Noted
- VRChat bar event Succubus Tavern LILITH continues to operate nearly five years after its start, with entry free of charge. · 2026-09-07
- Noted
- Over 130 cast members participate, and weekly sessions set up six or more instances, often attracting more guests than can enter. · 2026-09-07
- Noted
- Unitcom's PC Kobo brand released VRChat recommended spec PCs from its LEVEL∞ gaming line on August 20. · 2026-08-21
- Noted
- Cho Meta Fes 2026, a real-world flea market and exhibition for VRChat users · 2026-05-28
- Announced
- sale of Love Live! Sunshine!! Guilty Kiss related items on the VRChat official store · 2026-07-04
- Announced
- free talk event 'Creator Talk Show' on June 27, 2026 · 2026-06-23
Connections
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All coverage
8h ago
Pixiv Inc. announced on September 9 that it has invested in VRChat Inc., the San Francisco-based operator of the social VR platform VRChat, and formed a capital and business alliance. The two companies plan to collaborate over several years to develop the creator ecosystem around 3D avatar culture, with joint promotions, events, and gradual technical integration between their platforms. The first initiative is Pixiv supporting VRChat's booth at Tokyo Game Show 2026, held September 17-21 at Makuhari Messe, including a guest session. The second is a new VRChat world, 'Avatar x Dress-up Tutorial' (working title), developed by Pixiv with full promotional support from VRChat, aimed at beginners and planned for release this fall. The alliance builds on existing ties: BOOTH's 3D model category reached about 10.4 billion yen in 2025 annual transaction value, up about 179 percent from the prior year, and VRChat reports more than 250,000 active communities with average daily concurrent connections of 100,000. The investment amount and stake were not disclosed.
2d ago
VRChat bar event Succubus Tavern LILITH continues to operate nearly five years after its start, with entry free of charge. Over 130 cast members participate, and weekly sessions set up six or more instances, often attracting more guests than can enter. Organizer LUMI*Rumi* attributes the event's longevity to the enjoyment of role-play.
5d ago
VRChat Inc. will exhibit at Tokyo Game Show 2026 for the first time, running September 17-21 at Makuhari Messe. The booth, 08-N08 in Hall 8, hosts a stage program built around VRChat content: an official greeting with Hatsune Miku from the Yozora Program 2026, a re-screening of the Chou Kaguya-hime! live performance from Sanrio Virtual Festival 2026, a Love Live! Sunshine!! segment previewing the Guilty Kiss VRChat broadcast, and appearances by Koga-ryuu Ninja Ponpoko, Tokoroba/105ro8, and Kizuna AI.
Aug 21
Unitcom's PC Kobo brand released VRChat recommended spec PCs from its LEVEL∞ gaming line on August 20. Prices start at 404,800 yen. The cheapest model pairs a Ryzen 7 7800X3D with a GeForce RTX 5070, 16GB memory, and 1TB NVMe SSD. Higher-end versions reach 579,800 yen with a Ryzen 9 9950X3D and RTX 5080. All are built-to-order.
Aug 10
BeXide, the Tokyo game developer behind the Doko Demo Issho series, has entered the VRChat avatar market. The company released two avatars through its BOOTH shop: Kokoro, a fox shrine maiden from its game Kitsune no Kaerimichi, and Nuit, an original character. Both cost 5,000 yen, discounted to 4,000 yen until August 16. A VRChat trial world, BeXide Avatar Trial World, is also live.
Aug 1
VRChat Inc., the US-based operator of the social VR platform VRChat, announced on July 31, 2026, that it will exhibit at Tokyo Game Show 2026 for the first time. The event runs from September 17 to 21 at Makuhari Messe, with September 17 and 18 as business days and September 19 to 21 as public days. The company's booth, located in Hall 8 at number 08-N08, will operate under the theme "See, Touch, Experience," offering daily stage events on the main stage featuring guests such as streamers, creators, and collaborative IPs. A hands-on corner will let first-time visitors try VRChat on the spot without bringing VR equipment, with staff on hand to assist. The company also plans venue-exclusive novelties and special content for booth visitors. Details on performers, stage programs, and booth content will be released in two future announcements. VRChat Inc. CEO Graham Gaylor said the appearance is an opportunity to thank Japanese users and creators and to welcome newcomers. The company is also recruiting a small number of sponsor companies for the exhibition.
Jul 22
VTuber Kizuna AI announced a live VRChat event called "Kizuna AI Escape" on July 21, giving active VTubers one hour to find her in the virtual space and collaborate on the spot. She moved locations multiple times during the event as participants found her.
Jul 4
VRChat Inc. announced it will sell Love Live! Sunshine!! Guilty Kiss related items on the VRChat official store, commemorating the streaming of the musical performance Guilty Kiss Musical Performance: Pitch-Black Wanted Ghost on November 22-23, 2026. The performance will be held locally and streamed on VRChat and SPWN.
Jun 23
Gugenka Inc. will host a free talk event called "Creator Talk Show" on VRChat at the Virtual Hiroshima Station 2.u world on June 27, 2026. Actor Masahiro Inoue will appear as a guest to discuss VRChat, UGC, and creative culture. The event will also stream on YouTube.
May 28
Cho Meta Fes 2026, a real-world flea market and exhibition for VRChat users, was held May 23 at Akihabara UDX. The event used a digital numbered ticket system tied to VRChat IDs, letting attendees roam the corporate area while waiting for circle entry. The corporate area featured trials of VR devices including the EOZ VR Glove prototype and FluxPose magnetic full-body tracking.