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VEE
VEE will end its current operational structure on September 30, 2026. Of its 21 affiliated talents, 20 will continue their activities, with names, characters, and channels carried over; Hoshihoshi Airu is the one exception, with a graduation stream scheduled for September 16.
Synthesized from 6
Yomimono stories · updated
3d ago
Sony Music Entertainment announced on August 31 that VEE will end its current operational structure as of September 30, 2026. The company said it determined that continuing operations as a sustainable business while maintaining the current framework is difficult, and it attributed the failure to establish that framework to management, not the talents. Of the 21 affiliated talents, 20 will continue their activities, with their activity names, characters, YouTube channels, and social media accounts carried over in principle. The transition will follow each talent's choice, such as going independent or joining a new agency.
The one exception is Hoshihoshi Airu, whose graduation stream is scheduled for September 16. The fan community VEELLAGE will end service on September 30, with no refunds or compensation planned. Sales at the official shop end on November 30. The game "Gun Girl Go," which was under development, has been canceled.
VEE, which launched in 2021, had promoted the message "VTubers are human too" and treated talents' activity names and characters as their own property. The official YouTube channel and SNS accounts will remain public as archives for the time being. Earlier in August, VEE had been running order-based sales of 4th Anniversary Goods for talents Anew Uparu and Luminous Sweet, marking their fourth year since their August 2022 debut.
Key facts
- Announcement date
- August 31 ↗
- End date
- September 30, 2026 ↗
- Talents continuing activities
- 20 ↗
- Graduation stream date for Hoshihoshi Airu
- September 16 ↗
- Official shop sales end
- November 30 ↗
- Cancelled game
- Gun Girl Go ↗
- Project launch year
- 2021 ↗
Timeline
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Noted
- has virtual talents Anew Uparu and Luminous Sweet · 2026-08-22
- Announced
- end of current operational structure (announcement on August 31) · 2026-08-31
- Release
- game · canceled · 2026-08-31
Connections
Structured graph also available as JSON at /public/entities/vee.
CC BY 4.0.
All coverage
Aug 31
Sony Music Entertainment announced on August 31 that its virtual talent project VEE will end its current operational structure as of Wednesday, September 30, 2026. The company said it determined that continuing operations as a sustainable business while maintaining the current framework is difficult, and it attributed the failure to establish that framework to management, not the talents. Of the 21 affiliated talents, 20 will continue their activities, with their activity names, characters, YouTube channels, and social media accounts carried over in principle. The transition will follow each talent's choice, such as going independent or joining a new agency. The one exception is Hoshihoshi Airu, whose graduation stream is scheduled for September 16 at 21:00. The fan community VEELLAGE will end service on September 30 at 23:59, with no refunds or compensation planned. Sales at the official shop end on November 30. The game "Gun Girl Go," which was under development, has been canceled. VEE, which launched in 2021, had promoted the message "VTubers are human too" and treated talents' activity names and characters as their own property. The official YouTube channel and SNS accounts will remain public as archives for the time being.
Aug 22
Sony Music Entertainment began order-based sales of 4th Anniversary Goods for VEE virtual talents Anew Uparu and Luminous Sweet at the VEE Official Shop. Each acrylic diorama stand, priced at 4,500 yen, includes a bonus sticker using new illustration by Kutori Panya. Orders run through September 6.
Aug 8
The first paid expansion pass content for Poko A Pokemon, titled Bubble Bubble Undersea Town, has been released. Players use the new move Dive to enter the sea, visit the undersea town, and develop it by completing requests. The free Ver.2.0.0 update adds Dive, new items, and customization options.
Aug 4
The Pokemon Company released the first paid downloadable content for the Nintendo Switch 2 game Poko A Pokemon on August 5. The expansion, titled Bubbly Deep-Sea Town, is part of the Poko A Pokemon Expansion Pass, which costs 4,400 yen. The content adds an underwater town that players can explore using the new move Dive, introduced in a free update also released on August 5. In the DLC, players meet the sea lion Pokemon Popplio and work to restore a waterlogged, ruined town. The underwater environment includes new Habitat entries, water-type Pokemon such as Corsola, and light-emitting furniture for the pitch-black Deep Sea area. Players can also build floating structures using Block Floats. The free update Ver.2.0.0 adds the move Dive, which allows the protagonist Ditto to stay submerged indefinitely, as well as new settings to reduce motion sickness. To access the DLC, players must complete the request 'Further Raise the Environment Level!' in Don Yori Beach Town and learn Dive. Wave 2 is scheduled for winter 2026, and Wave 3 for 2027.
Jul 17
Crunchyroll announced the English dub cast for Jaadugar: A Witch in Mongolia, with Cristina Vee, Marwa Elda, Abi Kumar, and Yussef Benelbar leading the voice cast. The first two dubbed episodes will stream on July 18. The anime, directed by Abel Góngora at Science SARU with Naoko Yamada as chief director, premiered in Japan on July 4.
Jul 3
Aniplex of America revealed the English dub cast and a same-day English dub for Grow Up Show -Sunflower Circus- during its Anime Expo panel on Thursday. The anime premieres July 4 in Japan and streams on Crunchyroll as it airs.