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Upland
UpLand is running two VTuber projects at different stages, the Appland family of shows and the joint MBS Innovation Drive project Tobariku, whose four male members hold their first streams on September 26.
Synthesized from 4
Yomimono stories · updated
1d ago
UpLand operates with MBS Innovation Drive, the parent company that brought UpLand into its group in 2023. The two have since worked to expand their business areas and reach new fan bases, and the first result of that work to surface in coverage is Tobari-ku, launched on September 9, 2026 with an official teaser site, X account, and YouTube channel. A separate Kaii Diagnosis Site appeared alongside it, with contents not disclosed. Full details were scheduled for the night of September 24.
That reveal named the project Tobariku. The four male VTubers hold their first streams on September 26 as a first stream relay, with the members appearing in sequence. A project PV went to YouTube with the announcement, and debut commemorative goods were announced. Two of the members released messages ahead of the debut.
Appland, the other thread of coverage, moved on its own slate. On September 16 it announced two regular programs for the .LIVE official YouTube channel. Appland NEWS, an information program, starts September 25 on the fourth Friday of every month, following a summer special that streamed August 22. Appland TV, a television-style variety series, begins October 9 with regular members Carlo Pino, Hima Megumi Pane, Vermouth Belluna, and Yamato Iori, drawing on television production methods. Before either show, APPLAND exhibited at Comic Market 108 at Tokyo Big Sight on August 15 and 16, selling cheerleader-themed goods for the four-member virtual group Tr!c trac, with members as virtual shopkeepers and pre-orders opening August 15 on the APPLAND OFFICIAL SHOP.
Key facts
- Tobariku first streams
- The four male VTubers of Tobariku hold their first streams on September 26 as a first stream relay, with the members appearing in sequence. ↗
- Tobariku development
- Tobariku is jointly developed by MBS Innovation Drive and UpLand. ↗
- Tobari-ku launch
- UpLand and MBS Innovation Drive launched the VTuber project Tobari-ku on September 9, 2026, opening an official teaser site, X account, and YouTube channel the same day. ↗
- Unexplained Kaii Diagnosis Site
- A separate site, the Kaii Diagnosis Site, appeared alongside the project, though its contents have not been disclosed. ↗
- Appland programs and channel
- Appland will stream Appland TV and Appland NEWS on the .LIVE official YouTube channel. ↗
- Appland TV start and cast
- Appland TV begins October 9, with regular members Carlo Pino, Hima Megumi Pane, Vermouth Belluna, and Yamato Iori. ↗
- Appland NEWS schedule
- Appland NEWS starts September 25 and is scheduled for the fourth Friday of every month. ↗
- Comic Market 108 booth
- APPLAND exhibited at Comic Market 108 at Tokyo Big Sight on August 15 and 16, 2026, selling cheerleader-themed goods for the four-member virtual group Tr!c trac. ↗
- Comic Market pre-orders
- Pre-orders opened August 15 on the APPLAND OFFICIAL SHOP. ↗
Timeline
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Announced
- *ASTERISK in Virtual Sanrio Puroland event · 2026-10-23
- Announced
- VTuber project Tobari-ku (launch) · 2026-09-10
- Announced
- exhibit at Comic Market 108 (Comic Market 108) · 2026-08-11
- Announced
- pre-orders for cheerleader goods open August 15 on APPLAND OFFICIAL SHOP · 2026-08-11
- Noted
- operates the VTuber agencies .LIVE and VuiPai · 2026-09-10
Connections
Structured graph also available as JSON at /public/entities/upland.
CC BY 4.0.
All coverage
1d ago
Up Land, the operator of VTuber agencies including .LIVE, will hold "*ASTERISK in Virtual Sanrio Puroland" on Saturday, December 12, 2026, six years after the original *ASTERISK online live in 2020. This edition happens inside Virtual Sanrio Puroland, the permanent virtual theme park Sanrio runs on VRChat, with 10 VTubers split across two shows. The first show features Dennou Shoujo Shiro, Carlo Pino, Tooboe Kyan, Zakuro Shiro and Yoshika. The second features Kagura Suzu, Mokota Mememe, Gurenbatsu Maru, Kagura Nana and Jinsei Tsumiko. Performers come from .LIVE and Vpi plus four VTubers outside Up Land. Sanrio and its subsidiary Gugenka, the XR company, are cooperating on the production. Part of the park will be rearranged with an *ASTERISK theme, and an original stage built for the day will be installed. Some performances will use outfits from wearverse, Up Land's metaverse apparel brand. Tickets for viewing inside VRChat and separate online streaming tickets are planned, with prices and sales dates to be announced on the official X account and the special website.
Sep 24
MBS Innovation Drive and Appland unveiled the four members of Tobariku on September 24, 2026, ending a teaser period that began with the project's announcement on September 9. The male VTuber group is built around the supernatural and mysteries, and its residents are Shimawatari Reigen, Niji Guuta, Minari Touga, and Ashiya Noi. Their first streams run in relay format on September 26, starting at 19:00 with Shimawatari Reigen, then Niji Guuta at 19:30, Minari Touga at 20:00, and Ashiya Noi at 20:30, each on the member's own YouTube channel. A project PV is also out. The TOBARIQ OFFICIAL STORE opens for debut merchandise and voice packs at 21:05 that same day, with acrylic stands at 1,900 yen, random cheki-style cards at 400 yen, and debut voices at 500 yen each or 2,000 yen for the complete set.
Sep 16
Appland announced on September 16 that it will stream two regular programs on the .LIVE (Dot Live) official YouTube channel. Appland TV, a television-style variety series, begins October 9. Appland NEWS, an information program, starts September 25 and is scheduled for the fourth Friday of every month. The announcement came as a surprise at the end of a large-scale prank project involving affiliated VTubers. Appland TV puts VTubers through studio segments, location shoots, pranks, physical challenges, and collaborations, drawing on production methods from television. The four regular members are Carlo Pino, Hima Megumi Pane, Vermouth Belluna, and Yamato Iori. Appland NEWS follows a summer special that streamed August 22, and it organizes information about VTuber activities, new content, events, and merchandise. A campaign tied to the Appland TV launch runs from September 16 at 21:00 to September 23 at 23:59, with Amazon gift cards as prizes.
Sep 10
UpLand Inc. and its parent company MBS Innovation Drive Inc. launched the VTuber project Tobari-ku on September 9, 2026. The companies opened an official teaser site, an official X account, and an official YouTube channel the same day. A separate site, the Kaii Diagnosis Site, also appeared alongside the project, though its contents have not been disclosed. MBS Innovation Drive welcomed UpLand, which operates the VTuber agencies .LIVE and VuiPai, into its group in 2023, and the two companies have since worked to expand their business areas in content and reach new fan bases. Tobari-ku comes out of those efforts. Full details about the project are scheduled for the night of September 24, 2026, and the companies are directing people to follow the X account and YouTube channel ahead of the reveal.
Aug 11
APPLAND Inc. will exhibit at Comic Market 108 at Tokyo Big Sight on August 15 and 16, 2026. The booth will sell cheerleader-themed goods for the four-member virtual group Tr!c trac, with members serving as virtual shopkeepers on a schedule. Pre-orders open August 15 on the APPLAND OFFICIAL SHOP.