TV Asahi is in the middle of a four-year plan to double its anime production capacity by March 2030, moving from linear broadcasting to IP creation. Its producer on The Tent's Jadugar, Kazuki Endo, appeared at ANIMO Festival 2026 in Ulaanbaatar on Saturday, September 12 to talk about the production.
TV Asahi is pressing ahead with a four-year management plan that would double its anime production capacity by March 2030. The broadcaster, known for Doraemon and Crayon Shin-chan, wants to move from a television broadcasting business to one centered on IP creation. The plan follows anime investments including Hell Teacher: Jigoku Sensei Nube and Medalist.
The plan has several moving parts. TV Asahi will increase the number of anime projects where it leads the production committee, keeping a larger share of licensing royalties, with a goal of boosting anime business profits by 50 percent. It will lean on subsidiary Shin-Ei Animation and major shareholder Toei Animation for deeper collaboration. Late-night anime slots will expand from three. Streaming ties with Abema will grow. India is named as a target for IP growth, building on Crayon Shin-chan's success there. The company also wants to recruit creators for a generative AI studio for anime, dramas, and commercials, and says it remains committed to television after top viewer ratings last year.
Separately, the same strategy shows up at the production level. Kazuki Endo, TV Asahi's producer on The Tent's Jadugar, appeared at ANIMO Festival 2026 in Ulaanbaatar on Saturday, September 12. The event screened a comment video from director Abel Gongora, making-of footage, and Acts 1 through 3. Endo said the work had to value local atmosphere, and that main staff adjusted schedules to visit Mongolia, folding details from a ger homestay into the visuals. The panel gives the Mongolia setting a concrete production detail rather than a promotional appearance.
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Kazuki Endo, the TV Asahi producer on The Tent's Jadugar, appeared at ANIMO Festival 2026 in Ulaanbaatar on Saturday, September 12. The event screened a comment video from director Abel Gongora, making-of footage, and Acts 1 through 3. Endo said he felt the work had to value local atmosphere, and that main staff adjusted schedules to visit Mongolia and took details from a ger homestay into the visuals.
TV Asahi announced a four-year management plan aiming to double its anime production capacity by March 2030. The commercial broadcaster, known for Doraemon and Crayon Shin-chan, intends to shift from a television broadcasting business to one centered on IP creation. The plan follows recent successes with anime investments like Hell Teacher: Jigoku Sensei Nube and Medalist. TV Asahi will increase the number of anime projects where it leads the production committee, retaining a greater share of licensing royalties to boost anime business profits by 50 percent. It also plans deeper collaboration with subsidiary Shin-Ei Animation and major shareholder Toei Animation. The broadcaster will expand late-night anime slots from three and strengthen ties with streaming service Abema. India is a target for IP growth, building on Crayon Shin-chan's success there. TV Asahi also seeks to recruit creators for a generative AI studio for anime, dramas, and commercials. The company says it remains committed to television after securing top viewer ratings last year.