Touhou Project is expanding beyond doujin channels through a wave of officially sanctioned e-book distribution, a remake of Touhou Koumakyou, and a dense schedule of collaborations and merchandise. The most recent developments include Number Nine opening paid e-book distribution for derivative works and a returning Taiko no Tatsujin collaboration in arcades.
Over the past four months, Touhou Project's commercial footprint has widened. Two separate services now distribute fan works as e-books with the approval of original creator Team Shanghai Alice. BookLive's Crossfolio Publishing opened submissions on October 1, 2026, for book-format comics, illustrations, novels, picture books, and photo books, with royalties up to 75 percent and 80 percent for early registrations. Number Nine followed, offering up to 85 percent during a launch campaign that runs through March 2027 and accepting registrations from October 2, 2026, to January 31, 2027. Works mixing derivative content from other properties are not eligible.
On the games side, ZUN and other developers formed a doujin circle called Shanghai Alice Reprise to bring Touhou Project games to modern platforms. Its first project, Touhou Koumakyou: New Classic, is a remake of the 2002 bullet hell shooter announced during a June 9 Nintendo Direct. It supports 1080p, adds new systems and BGM, and includes a Classic Edition reproducing the original. It launches September 10 on Switch, Switch 2, PS5, and Steam. Separately, a fan-made RPG, Touhou Shoujo Sousou Tan, gets a Switch physical release from Mebius on October 29.
Live and arcade events continue. The Touhou Project x Tokyo Tower event runs from October 2 to November 1, 2026, and the Taiko no Tatsujin collaboration returns to arcades from October 22 to January 11, 2027, with two songs. Earlier in the year, the 23rd Hakurei Shrine Grand Festival drew over 2,000 circles to Tokyo Big Sight on May 4, and a Yomiuri Land summer event ran from June 20 to August 23.
Merchandise remains steady. Good Smile Company scheduled re-releases of the Reimu Hakurei and Marisa Kirisame Nendoroids for February 2027. AmiAmi opened preorders for child versions of Reimu and Marisa figures, and an Ichiban Kuji lottery launched in August 2026. Shanghai Alice Fantasy Band revised prices for games and CDs on August 13, 2026, citing production costs.
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The digital distribution service Number Nine has started handling Touhou Project derivative works under official permission from Team Shanghai Alice. Works that mix in derivative content from other properties are not eligible. A campaign tied to the launch pays creators up to 85% instead of the usual 75%, applied through the end of March 2027. New registrations are accepted from October 2, 2026 to January 31, 2027.
Bandai Namco Entertainment announced on October 5 that the Touhou Project x Taiko no Tatsujin 2026 collaboration will run in the arcade version of Taiko no Tatsujin from October 22 to January 11, 2027. Two songs are added: an arranged track by the circle Tamaonsen, and a Namco original arranged from Hartmann's Youkai Girl. Bandai Namco Passport holders earn tickets per qualifying play toward petite characters and plate titles.
BookLive announced on October 1 that its Crossfolio Publishing service will distribute Touhou Project derivative fan comics as commercial e-books with the approval of original creator Team Shanghai Alice. Submissions opened the same day and cover book-format works including comics, illustration collections, novels, picture books, and photo books. Creators receive up to a 75 percent royalty rate, raised to 80 percent for the first year on works registered by November 3.
Touhou Yaoyorozu Shoten announced goods for the Touhou Project x Tokyo Tower event, which runs from Friday, October 2 to Sunday, November 1, 2026 at Tokyo Tower. The lineup includes acrylic figures of nine characters at 2,530 yen each, matching acrylic multi keyholders at 880 yen, two large totes at 1,980 yen, and a nine-type chibi acrylic keyholder collection at 400 yen per item or 3,600 yen per box. A quiz rally, collaboration food and drinks, and a panel exhibition are also planned.
Alter showed its anime and game figure lineup at Mega Hobby EXPO 2026, held Saturday, September 26, 2026, at AKIBA_SQUARE in Akihabara, Tokyo. The anime side includes Nadia from Nadia: The Secret of Blue Water, Kasugano Sora -Elegant China Style- from Yosuga no Sora, and Shalltear Bloodfallen so-bin Ver. from Overlord. The game side includes Saber 20th Anniversary Ver. from Fate/stay night, Emma Sakuwa Key Visual Ver. from Mahou Shoujo no Majo Saiban, and three Touhou Project figures: Alice Margatroid, Yukari Yakumo, and Aya Shameimaru. Dengeki Hobby Web also lists uncolored prototypes of Remilia Scarlet, Flandre Scarlet, and Yuuka Kazami from the non-scale chibi figure series Arcana Chibi Kore. The outlet split its coverage into two reports (anime and game editions) and said other exhibitors showed items that will be covered separately, with a roundup page collecting all of it.
Good Smile Company has scheduled re-releases of Nendoroid Reimu Hakurei 2.0 and Nendoroid Marisa Kirisame 2.0 for February 2027, each priced at 6,800 yen including tax. Both are non-scale painted plastic figures about 100mm tall, sculpted by JUN (E.V.) with Nendoron handling production. Reimu ships with three face plates plus purification rod and ofuda parts; Marisa includes broom, grimoire, mini hakkero, and Master Spark effect parts.
Mebius will release the Nintendo Switch physical version of the Touhou Project fan-made RPG Touhou Shoujo Sousou Tan on October 29. The game features eight playable characters and pixel art. A limited edition includes a setting materials collection and a newly drawn acrylic stand.
AmiAmi and Reverse Studio are taking preorders for three Touhou Project figures based on newly drawn art by illustrator STAR Kageboushi. The art shows child versions of Reimu Hakurei and Marisa Kirisame, and the line is called Reverse Palm Spirit. Each single figure is a painted PVC and ABS finished product. Reimu stands about 150mm tall including her base, and Marisa about 180mm. The individual figures carry a reference price of 12,100 yen including tax, with AmiAmi selling them at 10,890 yen. A set containing both figures is priced at 20,900 yen reference and 18,810 yen at AmiAmi. Each single comes with a bonus acrylic keychain of its character, and the set adds a dedicated bonus base plus a keychain set. All three items are scheduled for release in November 2027, and preorders are open now at AmiAmi.
Shanghai Alice Fantasy Band, the doujin circle behind the Touhou Project series, announced on August 13 that it will revise the prices of its works. At event sales, all game titles will be sold for 1,500 yen and all music CDs for 1,000 yen. The summer new release "Reichou Shineki Kyou" will also be distributed for 1,000 yen. ZUN, the circle's founder, said on X that prices had been kept unchanged until now, but production costs have reached their limit, and asked for understanding. Starting September 1, retail prices will also change: games will cost 1,600 yen (excluding tax), music CDs 1,200 yen (excluding tax), and "Yougakudan no Rekishi 1" will be set at 1,400 yen (excluding tax). The announcement was made via ZUN's X account and a post on the Touhou Project news site. The price revision affects past works as well as new ones, marking a shift after a long period of stable pricing.
The Touhou Project Ichiban Kuji launches in stores on August 14, 2026, and online on August 17. Prizes include 25cm Choconokko plushies of Reimu, Remilia, Flandre, and Marisa, plus a donation box bank, figures, acrylic stands, charms, and clear posters. A Double Chance campaign offers a Reimu and Marisa plush set.
BANDAI SPIRITS revealed the complete prize list for Ichiban Kuji Touhou Project, launching August 14, 2026. New prizes include the Chokonokko Figure, Acrylic Stand, Profile Charm, and Clear Poster, joining the previously announced Chokonokko Plush Plus figures and savings box. The Last One Prize is a Marisa Kirisame plush.
Sega Fave is holding an EX revival of the Touhou Project collaboration Part 3 for Initial D THE ARCADE, running from July 30 to October 7, 2026. The event brings back all previous collaboration items, adds new chat stamps and race BGM, renews play stamps, and revives the special mode and time trial events.
Sega Fave is holding the 3rd Touhou Project collaboration for Initial D THE ARCADE as an EX reprint from July 30, 2026, through October 7. The event brings back all previous collaboration items, adds new chat stamps and race BGM, and renews play stamps and time trial events.
Anime Anime's 2026 Rainbow Day reader poll, with 102 respondents, ranked Doma from Demon Slayer: Kimetsu no Yaiba first for the second consecutive year. Nijino Yume from Aikatsu Stars! placed second, and Touhou Project's Tenkyuu Chimata took third.
Anime! Anime!'s Marine Day reader survey asked which anime character is most associated with the sea. Monkey D. Luffy of One Piece took first place with about 14% support, followed by Dr.STONE's Ryusui Nanami and Touhou Project's Minamitsu Murasa. The top three were all ship captains.
The 23rd Hakurei Shrine Grand Festival, a Touhou Project-only doujinshi sale event, was held on May 4, 2026, at Tokyo Big Sight. With over 2,000 circles exhibiting, it is the largest single-content event in Japan. Cosplayer Nagisa attended as Sakuya Izayoi in a gal style, wearing a loosely worn school uniform and loose socks, a departure from the elegant maid look.
Anime! Anime!'s reader survey for the second consecutive year asked which medicine-related anime character comes to mind. Maomao from The Apothecary Diaries took first place with about 33% of votes, followed by Detective Conan's Ai Haibara at about 15% and Touhou Project's Eirin Yagokoro at about 7%. The survey ran from June 13 to June 20, 2026, and collected 322 responses.
ZUN and other developers have formed a new doujin circle, Shanghai Alice Reprise, dedicated to making Touhou Project games playable on modern systems. Its first project is Touhou Koumakyou: New Classic, a remake of the 2002 bullet hell shooter, announced during a June 9 Nintendo Direct. The remake supports 1080p, adds new systems and BGM, and includes a Classic Edition reproducing the original. It launches September 10 on Switch, Switch 2, PS5, and Steam.
BEEP Akihabara Store announced a lottery sale for a set of five classic Touhou Project PC-98 titles priced at 2.5 million yen. Lottery tickets will be distributed in-store on June 13, with winners announced on June 14. The set includes Touhou Reiiden, Touhou Fuumaroku, Touhou Yumejikuu, Touhou Gensokyo, and Touhou Kaikidan.
Valve launched the Steam Bullet Hell Fest 2026 sale event on June 9, bringing discounts on bullet hell shooting games including Vampire Survivors, Enter the Gungeon, and multiple Touhou Project titles. The event runs through June 16 and also offers free demos, upcoming release previews, and themed Steam Points Shop items.
Anime Anime's annual reader survey for Time Day (June 10) asked which time-related character comes to mind. DIO from JoJo's Bizarre Adventure took first place for the sixth consecutive year with about 29% of 720 votes. Sakuya Izayoi (Touhou Project) and Aoi Akane (Toilet-bound Hanako-kun) held second and third, the same top three as 2025.
Touhou Project and Yomiuri Land will hold a limited-time collaboration event titled 'Hakurei Shrine Summer Festival 2026 in Yomiuri Land' from June 20 to August 23, 2026. The event features exclusive merchandise, a walking-style puzzle-solving game, a stamp rally, themed food and drink items, workshops, and a collaboration with the adjacent flower park HANA·BIYORI.