Touhou Project is active across merchandise, collaborations, and a new remake project. Shanghai Alice Fantasy Band has revised prices for its games and CDs, and Shanghai Alice Reprise is remaking Touhou Koumakyou for modern platforms, launching September 10.
Touhou Project remains a busy franchise in 2026, with official announcements and fan events continuing alongside commercial partnerships. The doujin circle Shanghai Alice Fantasy Band, led by ZUN, announced a price revision on August 13, breaking a long-standing freeze. All game titles will now sell for 1,500 yen and music CDs for 1,000 yen at event sales, with retail prices changing from September 1. ZUN attributed the change to production costs reaching their limit.
The most significant development is the formation of Shanghai Alice Reprise, a new circle dedicated to making Touhou games playable on modern systems. Its first project, Touhou Koumakyou: New Classic, is a remake of the 2002 bullet hell shooter, announced during a June 9 Nintendo Direct. The remake supports 1080p, adds new systems and BGM, and includes a Classic Edition. It launches September 10 on Switch, Switch 2, PS5, and Steam.
Merchandise and collaborations are also prominent. AmiAmi and Reverse Studio opened preorders for child versions of Reimu Hakurei and Marisa Kirisame figures, releasing November 2027. BANDAI SPIRITS revealed the full prize list for Ichiban Kuji Touhou Project, launching August 14. Sega Fave ran an EX revival of the Touhou Project collaboration in Initial D THE ARCADE through October 7. The 23rd Hakurei Shrine Grand Festival, held May 4 at Tokyo Big Sight, drew over 2,000 circles. Reader polls placed several Touhou characters in the top ranks of themed surveys, and Yomiuri Land is hosting a summer collaboration event through August 23.
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Mebius will release the Nintendo Switch physical version of the Touhou Project fan-made RPG Touhou Shoujo Sousou Tan on October 29. The game features eight playable characters and pixel art. A limited edition includes a setting materials collection and a newly drawn acrylic stand.
AmiAmi and Reverse Studio are taking preorders for three Touhou Project figures based on newly drawn art by illustrator STAR Kageboushi. The art shows child versions of Reimu Hakurei and Marisa Kirisame, and the line is called Reverse Palm Spirit. Each single figure is a painted PVC and ABS finished product. Reimu stands about 150mm tall including her base, and Marisa about 180mm. The individual figures carry a reference price of 12,100 yen including tax, with AmiAmi selling them at 10,890 yen. A set containing both figures is priced at 20,900 yen reference and 18,810 yen at AmiAmi. Each single comes with a bonus acrylic keychain of its character, and the set adds a dedicated bonus base plus a keychain set. All three items are scheduled for release in November 2027, and preorders are open now at AmiAmi.
Shanghai Alice Fantasy Band, the doujin circle behind the Touhou Project series, announced on August 13 that it will revise the prices of its works. At event sales, all game titles will be sold for 1,500 yen and all music CDs for 1,000 yen. The summer new release "Reichou Shineki Kyou" will also be distributed for 1,000 yen. ZUN, the circle's founder, said on X that prices had been kept unchanged until now, but production costs have reached their limit, and asked for understanding. Starting September 1, retail prices will also change: games will cost 1,600 yen (excluding tax), music CDs 1,200 yen (excluding tax), and "Yougakudan no Rekishi 1" will be set at 1,400 yen (excluding tax). The announcement was made via ZUN's X account and a post on the Touhou Project news site. The price revision affects past works as well as new ones, marking a shift after a long period of stable pricing.
The Touhou Project Ichiban Kuji launches in stores on August 14, 2026, and online on August 17. Prizes include 25cm Choconokko plushies of Reimu, Remilia, Flandre, and Marisa, plus a donation box bank, figures, acrylic stands, charms, and clear posters. A Double Chance campaign offers a Reimu and Marisa plush set.
BANDAI SPIRITS revealed the complete prize list for Ichiban Kuji Touhou Project, launching August 14, 2026. New prizes include the Chokonokko Figure, Acrylic Stand, Profile Charm, and Clear Poster, joining the previously announced Chokonokko Plush Plus figures and savings box. The Last One Prize is a Marisa Kirisame plush.
Sega Fave is holding an EX revival of the Touhou Project collaboration Part 3 for Initial D THE ARCADE, running from July 30 to October 7, 2026. The event brings back all previous collaboration items, adds new chat stamps and race BGM, renews play stamps, and revives the special mode and time trial events.
Sega Fave is holding the 3rd Touhou Project collaboration for Initial D THE ARCADE as an EX reprint from July 30, 2026, through October 7. The event brings back all previous collaboration items, adds new chat stamps and race BGM, and renews play stamps and time trial events.
Anime Anime's 2026 Rainbow Day reader poll, with 102 respondents, ranked Doma from Demon Slayer: Kimetsu no Yaiba first for the second consecutive year. Nijino Yume from Aikatsu Stars! placed second, and Touhou Project's Tenkyuu Chimata took third.
Anime! Anime!'s Marine Day reader survey asked which anime character is most associated with the sea. Monkey D. Luffy of One Piece took first place with about 14% support, followed by Dr.STONE's Ryusui Nanami and Touhou Project's Minamitsu Murasa. The top three were all ship captains.
The 23rd Hakurei Shrine Grand Festival, a Touhou Project-only doujinshi sale event, was held on May 4, 2026, at Tokyo Big Sight. With over 2,000 circles exhibiting, it is the largest single-content event in Japan. Cosplayer Nagisa attended as Sakuya Izayoi in a gal style, wearing a loosely worn school uniform and loose socks, a departure from the elegant maid look.
Anime! Anime!'s reader survey for the second consecutive year asked which medicine-related anime character comes to mind. Maomao from The Apothecary Diaries took first place with about 33% of votes, followed by Detective Conan's Ai Haibara at about 15% and Touhou Project's Eirin Yagokoro at about 7%. The survey ran from June 13 to June 20, 2026, and collected 322 responses.
ZUN and other developers have formed a new doujin circle, Shanghai Alice Reprise, dedicated to making Touhou Project games playable on modern systems. Its first project is Touhou Koumakyou: New Classic, a remake of the 2002 bullet hell shooter, announced during a June 9 Nintendo Direct. The remake supports 1080p, adds new systems and BGM, and includes a Classic Edition reproducing the original. It launches September 10 on Switch, Switch 2, PS5, and Steam.
BEEP Akihabara Store announced a lottery sale for a set of five classic Touhou Project PC-98 titles priced at 2.5 million yen. Lottery tickets will be distributed in-store on June 13, with winners announced on June 14. The set includes Touhou Reiiden, Touhou Fuumaroku, Touhou Yumejikuu, Touhou Gensokyo, and Touhou Kaikidan.
Valve launched the Steam Bullet Hell Fest 2026 sale event on June 9, bringing discounts on bullet hell shooting games including Vampire Survivors, Enter the Gungeon, and multiple Touhou Project titles. The event runs through June 16 and also offers free demos, upcoming release previews, and themed Steam Points Shop items.
Anime Anime's annual reader survey for Time Day (June 10) asked which time-related character comes to mind. DIO from JoJo's Bizarre Adventure took first place for the sixth consecutive year with about 29% of 720 votes. Sakuya Izayoi (Touhou Project) and Aoi Akane (Toilet-bound Hanako-kun) held second and third, the same top three as 2025.
Touhou Project and Yomiuri Land will hold a limited-time collaboration event titled 'Hakurei Shrine Summer Festival 2026 in Yomiuri Land' from June 20 to August 23, 2026. The event features exclusive merchandise, a walking-style puzzle-solving game, a stamp rally, themed food and drink items, workshops, and a collaboration with the adjacent flower park HANA·BIYORI.