The Idolmaster Shiny Colors is expanding its merchandise across plastic models, figures, plushies, and footwear, with new 30MS kits for SHHis and Kaho Komiya, a Lucrea figure of Hinana Higuchi, a plush series tied to the PJ: REFRAC7IONS project, and Admiral collaboration sneakers.
The Idolmaster Shiny Colors continues to extend its brand across multiple merchandise categories, with the most recent developments centered on plastic models. Bandai Spirits introduced Kaho Komiya as a 30MS kit, the first for a Shiny Colors idol, releasing May 30, 2026. The kit includes a full body, pre-colored chest parts, pad-printed face parts, and hand parts for holding a microphone, with a matching option parts set. Later, the 15th 30 MINUTES LABEL presentation revealed 30MS kits for the SHHis trio, alongside other 30MS releases, with silhouettes and runners previewed ahead of the stream.
Beyond models, the series has been active in other merchandise. MegaHouse unveiled and then opened pre-orders for a Lucrea figure of Hinana Higuchi, sculpted by CKB and painted by Emi Hoshina, set for February 2027. A six-volume plush series, tied to the PJ: REFRAC7IONS shuffle unit project, launches at Namco locations starting November 2026. The Admiral collaboration brought sneakers inspired by all eight in-game units, with orders from June 26 to August 30 and pop-up events at Shibuya MODI and Namba Marui.
These releases show a franchise that is actively producing a steady flow of physical goods across price points, from affordable model kits and sneakers to higher-end figures. The range of products, from casual footwear to detailed figure statues, keeps the series visible in stores throughout the year.
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Dengeki Hobby Web reports that Mikoto Hida from THE IDOLM@STER SHINY COLORS, Rin Tohsaka from Fate/stay night, and Aoko Aozaki from Witch on the Holy Night are joining the 30 MINUTES SISTERS bishoujo plastic model series. Mikoto Hida ships in January 2027, while Rin Tohsaka and Aoko Aozaki ship in March 2027.
At the 15th 30 MINUTES LABEL New Product Presentation, BANDAI SPIRITS revealed new 30 MINUTES SISTERS kits. SHHis members Hikari Hida, Nichika Nanakusa, and Hazuki Nanakusa appear, alongside Rin Tohsaka from Fate/stay night and Aoko Aozaki from Witch on the Holy Night. Releases run from January to March 2027.
BANDAI SPIRITS Hobby Division has released silhouettes and some runners for upcoming 30MS, 30MM, and 30MF products, including a THE iDOLM@STER SHINE COLORS kit. Full details will be revealed at the 15th 30 MINUTES LABEL New Product Presentation, streaming August 21 at 18:00 on YouTube.
Bandai Spirits will release a six-volume plush prize series, The Idolmaster Shiny Colors Chibi Gurumi ~PJ: REFRAC7IONS~, exclusively at Namco locations starting November 2026. The chibi gurumi dolls feature idols from the shuffle unit project PJ: REFRAC7IONS in their unit costumes. Volumes 1 through 4 arrive in November, volumes 5 and 6 in December.
MegaHouse is releasing a Lucrea series figure of Hinana Higuchi from The Idolmaster Shiny Colors, in her Palmiere in View costume. The 230mm PVC and ABS figure is sculpted by CKB and painted by Emi Hoshina. Pre-orders open July 3, 2026 at multiple retailers, with a February 2027 release and a price of 29,700 yen.
Megahouse has unveiled the colored prototype of the 'Lucrea The Idolmaster Shiny Colors Higuchi Enka [Merry]' figure for the first time. The figure is based on the 'SSR Produce Idol [Merry] Higuchi Enka' illustration from the Twilights Collection and depicts her in the costume 'Palmieri In View' in a dynamic pose. Pre-orders begin in early July on Premium Bandai and other sites.
The Idolmaster Shiny Colors is collaborating with British brand Admiral on sneakers inspired by all eight in-game units. Each pair costs 13,500 yen and comes with embroidered shoelace accessories. Orders open June 26 to August 30. Pop-up and fitting events will be held at Shibuya MODI and Namba Marui.
Bandai Spirits announced a new plastic model kit for Kaho Komiya, a tokusatsu-loving idol from "THE iDOLM@STER SHINY COLORS," as part of its 30 MINUTES SISTERS (30MS) series. The kit is set for release on May 30, 2026, priced at 4,180 yen including tax. It includes all body parts in a single package, with pre-colored costume chest parts that reproduce the character's color coding and details. The model features small wings on the back, a skirt with a wavy printed sheet, and some parts made from smoke clear material with glitter. The skin parts have a matte finish. Three types of pad-printed face parts and hand parts, including three types that can hold a microphone, are included. The hair ornament parts replicate the design of the 20th anniversary costume and can be removed. The kit is compatible with separately sold 30MS series parts for customization. Bandai Spirits also announced a separate option parts set, the 30MS Option Parts Set 28 (Action Wear α), releasing on the same day for 2,420 yen, which adds new joint gimmicks for enhanced posing.