Sōhei Niikawa is producing Noroi Ayashi, a horror game developed by Clover Lab and set for a 2027 release on Switch, Switch 2, and PC. He announced the project in September 2026 through Game Source Entertainment, with development reported at about 50 percent complete.
Noroi Ayashi has moved from a project players could see coming to a formally announced horror title. Game Source Entertainment announced Noroi Ayashi: The Infinityth Oddity on September 16, with Clover Lab developing and a launch window in the second quarter of 2027. The announcement confirmed platforms: Nintendo Switch, Switch 2, and PC via Steam. Producer Sōhei Niikawa, the former president of Nippon Ichi Software who also writes as Roman Kitayama, is attached alongside manga artist Rensuke Oshikiri for character design.
The project's design has been described through player knowledge rather than character progression. The game follows protagonist Seira, who enters U High School at night with newspaper club members Tae and Hime to investigate a friend's death. They test a rumor that a ritual summons the Cursed Doll Aya to kill a hated person, and the act pulls them into a cycle of nightmares. Each of the school's Seven Mysteries has its own evasion and sealing method.
By Tokyo Game Show 2026, the framing had shifted to structure. Producer Shuhei Shinagawa described a game built on death loops, where players retry to learn clues and clear at their own pace, with development about 50 percent complete. A later account said the game measures how fast players can solve it now compared with their first attempt, turning puzzle knowledge into a speedrun hook.
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Oct 5
Sohei Niikawa, who runs the one-person studio Super Nichi LLC, is making Noroi Ayashi, a time-loop horror RTA stealth action adventure, with manga artist Renji Oshikiri handling character design. Announced September 16, the day before Tokyo Game Show 2026 opened, it was discussed at the Makuhari Messe venue. Niikawa says puzzle knowledge lets players skip more each loop, so the game measures how fast you can solve it now versus at first.
Sep 20
Clover Lab is developing Noroi Ayashi for Switch 2 and Switch, with Game Source Entertainment planning a 2027 release. Producer Shuhei Shinagawa described a horror game built on death loops, where players retry to learn clues and clear at their own pace. Development is about 50 percent complete. Manga artist Rensuke Oshikiri handles character design.
Sep 16
Game Source Entertainment announced Noroi Ayashi: The Infinityth Oddity, a horror role-playing game developed by Clover Lab., inc., with a launch planned for Nintendo Switch, Switch 2, and PC via Steam in the second quarter of 2027. The project pairs manga artist Rensuke Oshikiri, known for Hi Score Girl and Sayuri, with producer Sohei Niikawa, the former president of Nippon Ichi Software who also writes under the pen name Roman Kitayama. Players control protagonist Seira, who enters U High School at night with newspaper club members Tae and Hime to investigate a friend's unexplained death. There they test a student rumor that a ritual summons the Cursed Doll Aya to kill a hated person, and the act pulls them into a cycle of nightmares. Each of the school's Seven Mysteries has its own evasion and sealing method. The game includes Japanese, English, Simplified Chinese, and Traditional Chinese subtitles, and is a single-player title.