Shuhei Yoshida is an indie game advocate and founder of yosp Inc., based in Japan, who continues to advise indie developers and publishers. He was recently appointed Super CLAN of the Shibuya creator hub 404 Not Found, where he produces the monthly podcast YoshiP Radio, and he will receive the Special Award at CEDEC AWARDS 2026.
Shuhei Yoshida's career has moved from corporate leadership at Sony to full-time indie advocacy, a shift formalized by his departure from Sony Interactive Entertainment in January 2025 and the founding of yosp Inc. in March 2025. The Computer Entertainment Association recognized this transition with the Special Award at CEDEC AWARDS 2026, citing his early adoption of 3D technology, his role in propelling young creators, and his ongoing support for indie games.
His keynote at CEDEC 2026, titled "Wonderful Games, Creators, and Their Creativity That I Have Encountered," laid out a career-long stance of choosing the creator over the IP. He joined Sony Computer Entertainment in 1993 as employee number 32, led first-party development in the United States, and later served as President of SIE Worldwide Studios from 2008. During the keynote, he covered 26 titles, named "Journey" as the title he is most proud of, and called the lack of a Bloodborne remaster, PC version, or sequel a "mystery."
Yoshida's indie work extends beyond Japan. At BIC Festival 2026 in Busan, he walked the floor with a list of about 30 titles, having played 15 demos, and asked Korean developers to add controller support and English versions, since publishers cannot evaluate games without them. He also joined the Shibuya creator hub 404 Not Found as its first Super CLAN in July 2026, where he will produce the monthly podcast YoshiP Radio and hold public recording events.
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At BIC Festival 2026 in Busan, former SIE head Shuhei Yoshida walked the floor with a list of about 30 titles, having played 15 demos before arriving. He named Reverie and World War V as favorites, and made two requests to Korean developers: add controller support and English versions, since publishers cannot evaluate games without them.
At CEDEC 2026, Shuhei Yoshida delivered a keynote recounting his nearly 30-year career, from joining Sony Computer Entertainment in 1993 as employee number 32 to founding yosp Inc. He discussed his involvement with 'Crash Bandicoot' and 'Demon's Souls,' and stated his career-long stance of choosing the creator over IP.
Shuhei Yoshida, founder of yosp and former Sony Interactive Entertainment executive, delivered the opening keynote at CEDEC 2026 on July 22. He discussed 26 games and creators from his career, starting with Crash Bandicoot and Gran Turismo. The article covers the first 10 titles, with detailed coverage scheduled after August 3.
At CEDEC 2026 on July 22, 2026, Shuhei Yoshida of yosp delivered a keynote titled "Wonderful Games, Creators, and Their Creativity That I Have Encountered," looking back on roughly 30 years of working with game developers. Yoshida joined Sony Computer Entertainment in 1993 as employee number 32, later led first-party development in the United States, and left Sony Interactive Entertainment in 2025 to found yosp. During the speech, he covered 26 titles, with the latter half introducing 16 co-creation examples from "Gravity Daze" in 2012 to "Beast of Reincarnation" this year. He named "Journey" as the title he is most proud of, citing Jenova Chen's focus on player feelings and a fan message about overcoming grief. Yoshida also discussed "Bloodborne," calling the lack of a remaster, PC version, or sequel a "mystery," and recounted how "Demon's Souls" initially had overseas releases shelved before word of mouth changed that decision. He closed by expressing his intention to continue supporting indie creators worldwide.
On July 14, 2026, the Shibuya Asobiba Production Committee announced that former Sony Interactive Entertainment executive Shuhei Yoshida has joined the Shibuya creator hub 404 Not Found as its first Super CLAN. The hub, located on the fourth floor of Shibuya Sakura Stage, is entering its third year and aims to strengthen its indie game initiatives. Yoshida will produce and distribute a monthly podcast called YoshiP Radio and hold public recording events approximately every two months. The Super CLAN role is described as a special friend who uses expertise and connections to expand the venue's appeal. In addition to Yoshida's appointment, 404 Not Found announced a planned collaboration with the indie game festival BitSummit, partnerships with overseas game events and organizations such as Games London, the launch of a regular 404 Creator Meetup networking event, and the Shibuya Game Cross experience event connecting the city with game culture. A new membership system called Chonai Kai has also been introduced for companies and individuals who want to support the hub's activities.
The Computer Entertainment Association (CESA) announced on July 1, 2026, that Shuhei Yoshida will receive the Special Award at the CEDEC AWARDS 2026, held during the CEDEC 2026 conference from July 22 to 24 at Pacifico Yokohama North and online. The Special Award honors individuals who have contributed to the overall development of computer entertainment. Yoshida joined Sony in 1986 and became part of what is now Sony Interactive Entertainment in 1993. He served as President of SIE Worldwide Studios from 2008, producing numerous hit titles for the PlayStation platform. In 2019, he became head of the Indies Initiative, promoting indie games. After leaving SIE in January 2025, he founded yosp Inc. in March 2025 and continues to advise indie publishers and developers. CESA cited his early adoption of 3D technology, his role in propelling young creators to stardom, and his ongoing support for indie games as reasons for the award. Yoshida will also deliver a keynote speech on July 22 titled "The Wonderful Games, Creators, and Creativity I Have Encountered."