Shugo Chara! is in a 20th anniversary cycle. The original manga is finished and its sequel, Shugo Chara! Jewel Joker, is running in Kodansha's Nakayoshi, with the fourth volume released on June 12, 2026. A 20th Anniversary Original Art Exhibition runs December 12 to 27 at Tokyo Solamachi 5F Space 634.
Shugo Chara! is a finished PEACH-PIT manga that won the 32nd Kodansha Manga Award in the children's category and has sold over 4 million copies. It follows a shy girl named Amu who protects heart eggs with her friends. The sequel, Shugo Chara! Jewel Joker, is serialized in Kodansha's Nakayoshi, and its fourth volume went on sale June 12, 2026. That release set off the anniversary activity: from June 12 to June 14, 2026, all 123 chapters of the original series were free to read on Palcy, Magazine Pocket, and Comic DAYS, followed by a Wait and Read for Free ticket campaign on Palcy from June 15 to June 30.
Merchandise and events followed through the summer. A pop-up store with an Ice Cream Party theme ran at Ikebukuro Loft from June 16 to June 29, 2026, then toured to Osaka and Fukuoka, with newly drawn art of five characters in cafe outfits. A second pop-up opened September 25 through October 1 at Tokyo Station Ichibangai, offering seven goods across five product lines including puri-cho style ring notebooks and can badges. The online lottery vol.4 runs at 770 yen per draw on DRAW!DRAW!, with shipments from late November 2026.
The anniversary's centerpiece is the 20th Anniversary Original Art Exhibition, announced with a key visual drawn by PEACH-PIT for a run of December 12 to 27 at Tokyo Solamachi 5F Space 634, showing original manga artworks. Separately, a PEACH-PIT 25th anniversary exhibition travels to Nagoya from September 19 to October 12, 2026, at the F Reed Building, after Los Angeles and Tokyo runs, with Nagoya-only merchandise and admission bonuses. ABEMA also grouped Shugo Chara! with Aikatsu! and Tamagotchi! in a Heisei Girls' Anime Special marathon, starting 11:00 p.m. on August 17, covering the anime's first and second seasons, free for one week after broadcast.
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The TV anime Shugo Chara! online lottery vol.4 is on sale at the DRAW!DRAW! service at 770 yen per draw. The lineup runs from A prize acrylic blocks to E prize acrylic tiles, all using anime illustrations. A purchase bonus offers film-style illustration cards, one random card per ten draws and a full set per twenty. Shipments are expected from late November 2026.
Animate Holdings announced the key visual and official website for the Shugo Chara! 20th Anniversary Original Art Exhibition on September 3. The key visual features a newly drawn illustration by creator PEACH-PIT. The exhibition runs from December 12 to 27 at Tokyo Solamachi 5F Space 634, displaying original artworks from the manga series.
A Shugo Chara! pop up shop opens September 25 through October 1 at Tokyo Station Ichibangai, marking the manga's 20th serialization anniversary. The lineup includes seven goods across five product lines, from a puri-cho style ring notebook to digital camera-shaped acrylic keychains. Three blind-sale items are offered, including 10 types of can badges.
A PEACH-PIT 25th anniversary exhibition will run in Nagoya from September 19 to October 12, 2026, at the F Reed Building. The show features displays tracing the duo's career, three-dimensional exhibits, photo spots, and production videos. Nagoya-exclusive merchandise and admission bonuses are planned, with advance tickets sold only as merchandise-included sets.
ABEMA announced on August 14 that it will hold a "Heisei Girls' Anime Special" as the third week of its August "Anime 200 Titles Free Festival Every Week" project. Starting late on August 16, the streaming service will run marathon broadcasts of Aikatsu!, Tamagotchi!, and Shugo Chara! on its Family Anime 3 channels. Each work will be available for free for one week after broadcast. The Aikatsu! marathon begins at 2:30 a.m. on August 17 and covers all 178 episodes of the first through fourth seasons, plus the first film, Aikatsu! The Movie. The Tamagotchi! marathon starts at 1:00 p.m. on August 17, featuring the first series that aired from 2009 to 2012, including the "Lovely Tamatomo Arc," "Happy Harmony Arc," and "Collect Tama Heart Arc." The Shugo Chara! marathon begins at 11:00 p.m. on August 17, covering the first and second seasons of the anime based on PEACH-PIT's manga from the girls' magazine Nakayoshi. The festival runs four consecutive weeks in August, offering about 200 popular anime titles for free with a different theme each week.
PEACH-PIT's "Shugo Chara!" is now available for free reading of all 123 chapters on Palcy, Magazine Pocket (MagaPoke), and Comic DAYS from June 12 to June 14, 2026, at 23:59. The 72-hour campaign celebrates the release of the fourth volume of the sequel "Shugo Chara! Jewel Joker," which also went on sale June 12. The sequel is serialized in Kodansha's Nakayoshi magazine. The original series, which won the 32nd Kodansha Manga Award in the children's category and has sold over 4 million copies, follows a shy girl named Amu who protects "heart eggs" alongside her friends. After the free period ends, Palcy will offer a "Wait and Read for Free" ticket campaign from June 15 to 30.
A pop-up store for the anime Shugo Chara! will run at Ikebukuro Loft from June 16 to June 29, 2026, then tour to Osaka and Fukuoka. The Ice Cream Party theme features newly drawn art of five characters in café-style outfits, with merchandise including acrylic stands, can badges, T-shirts, and sticker binders.