1d ago
Up Land, the operator of VTuber agencies including .LIVE, will hold "*ASTERISK in Virtual Sanrio Puroland" on Saturday, December 12, 2026, six years after the original *ASTERISK online live in 2020. This edition happens inside Virtual Sanrio Puroland, the permanent virtual theme park Sanrio runs on VRChat, with 10 VTubers split across two shows. The first show features Dennou Shoujo Shiro, Carlo Pino, Tooboe Kyan, Zakuro Shiro and Yoshika. The second features Kagura Suzu, Mokota Mememe, Gurenbatsu Maru, Kagura Nana and Jinsei Tsumiko. Performers come from .LIVE and Vpi plus four VTubers outside Up Land. Sanrio and its subsidiary Gugenka, the XR company, are cooperating on the production. Part of the park will be rearranged with an *ASTERISK theme, and an original stage built for the day will be installed. Some performances will use outfits from wearverse, Up Land's metaverse apparel brand. Tickets for viewing inside VRChat and separate online streaming tickets are planned, with prices and sales dates to be announced on the official X account and the special website.
Sep 8
Digital Hollywood will host a special seminar on November 14, 2026, featuring Sanrio staff Hitomi Yamashita and Ryutaro Kurai. The two will discuss the Virtual Sanrio Puroland permanent VR theme park project, how it creates fan touchpoints, and how it extends character worlds into virtual space. The free event is capped at 100 attendees, with a lottery for a park experience.
Aug 8
Sanrio Puroland will hold its 2026 Halloween event, "PUROMONSTERSCRAMBLE," from September 11 to November 3. The event is themed around a monster Halloween party with the concept "KAWAII x MONSTER HALLOWEEN," featuring Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru in fluffy monster costumes. The event includes the park's first collaboration with LABUBU, the character from POP MART, who will appear alongside the Sanrio characters in various content and goods. A new 360-degree immersive live show, "PUROMONSTERSCRAMBLE PARTY," will debut, featuring the monster Jack O'Happens voiced by Subaru Kimura, with LABUBU as a special guest. The show includes music by FAKE TYPE. and choreography by Harris. A DJ time segment, "PUROMONSTERSCRAMBLE DJ TIME!," will also be held for the first time. The popular attraction Sanrio Character Boat Ride will be offered as a horror version, "Noroware Pierrot," directed and supervised by the haunted house Obaken. Limited-time goods and food will be available throughout the event.