Sanrio Characters are currently featured in two active collaborations: a revived Nintama Rantarou cafe and an expanded Sonic & Friends mascot line with new figures and characters.
Sanrio Characters are in the middle of two cross-promotional events as of mid-2026. The Nintama Rantarou and Sanrio Characters collaboration cafe returned on July 2 at AMOCAFE locations in Ikebukuro and Namba Marui, running through August 2. The menu changes halfway through the run, and reservations opened June 22. The cafe pairs characters from the long-running ninja comedy anime with Sanrio's mascot lineup, offering themed food, sweets, and drinks.
Separately, Sega expanded its Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series adds Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods from the earlier launch moved from reservation to general sale on July 17.
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The GPSBOX & Kiramekko POPUP STORE runs at Haneda Airport Terminal 1 until September 28. It sells Chiikawa x Sanrio Characters Kiramekko figures in four types, including Chiikawa x My Melody and Usagi x Pompompurin, plus mofusand x Ultraman Kiramekko and GPSBOX figure collections. Items are random, and numbered tickets may be issued on busy days.
Avail will release Sanrio Characters x CONVERSE collaboration goods starting September 5, 2026. Socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll go on sale in stores that day, with online store availability starting at 12:00 PM. Avail announced the lineup through its official account.
Bandai will release the gashapon "Sanrio Characters Marking Accessories Halloween!" from the second week of September. The lineup includes six types: Hello Kitty, My Melody, Kuromi, Pompompurin, Pochacco, and Hangyodon. Each costs 300 yen per play and attaches with a crab clasp and ring parts.
Avail will release Sanrio Characters x CONVERSE collaboration goods on September 5, 2026. The lineup includes socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll in designs unique to the collaboration. The items will be available at stores and on the online store from 12:00 PM the same day.
Sanrio's 'PUNKS Party ~Halloween 2026~' Happy Kuji lottery goes on sale September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores, hobby shops, and other locations. The black-based punk rock theme outfits 10 Sanrio characters in chains and studs. Grand prize Hello Kitty and last prize Kuromi are 40cm plushies. Each draw costs 880 yen. Prizes span 11 grades plus the last prize.
Sunny Side Up will release Happy Kuji 'Sanrio characters PUNKS Party ~ Halloween 2026 ~' at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops starting September 18, 2026. The no-loser lottery features 10 Sanrio characters in punk rock outfits with black-based designs: Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck, and Tuxedo Sam. Prizes include figures with silver chains and studs, plush charms, chain pouches, pin charms, bandanas, standing mirrors, rubber coin cases, can badge sets, acrylic keychains, and sticker sets with mini files. The grand prize is a large Hello Kitty plush, while the LAST prize, given to the person who draws the final lot, is a 40 cm tall BIG Kuromi plush. The A Prize figure comes in 10 types, and the B Prize plush charm in 5 types. Each draw costs 880 yen including tax. Sales start dates may vary by store, and availability may differ by location.
Thirdverse released Mayhem Dash: Sky City with Sanrio Characters for Meta Quest on July 31, 2026. The free-to-play social VR racing game, rebuilt from the early access of Hello Kitty Skyland, features races for up to 10 players and begins its first rank season, Founder Season, running through August 28, 2026.
Bandai is releasing Tokimeruzu BOX! Sanrio Characters Sweets Catcher, a set of eight candy-themed figures featuring Sanrio characters. Each figure includes a playable arm that can scoop beads inside a dome. The figures launch in late August 2026 at 1,540 yen each.
MegaHouse has released a new set of Kaitai Puzzle FANTASY figure-type puzzles featuring Sanrio characters Hello Kitty, My Melody, Kuromi, and Pompompurin in tropical colors. The figures feature Aloha-themed designs and tanned appearances, with internal parts also colored. The product is on sale since late June 2026, and a giveaway campaign for a full set is running on Dengeki Hobby Web until July 19.
Details have been released for the limited merchandise and exhibition areas at the Tokyo venue of "Sanrio Characters Exhibition Hotel Floria Tokyo," an interactive event that was a hit in South Korea. The exhibition, planned by South Korean creative company d'strict, features nine Sanrio characters in a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. Limited merchandise includes plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges, priced from 550 yen to 5,940 yen. The event runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Tokyo.
Sega announced new Fluffy Figures and mascot additions for the Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series features Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods go on general sale July 17.
AMOCAFE will revive its collaboration cafe between Nintama Rantarou and Sanrio Characters from July 2 to August 2 at its Ikebukuro and Namba Marui locations. The menu changes mid-run, with themed food, sweets, and drinks tied to character pairings. Reservations open June 22 at 18:00.