Saturday, 24 October 2026
Anime, manga, and games, with a take · A Yukimedia publication

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Sanrio Characters

Sanrio Characters are licensed across a steady run of merchandise, lottery, and collaboration releases, with Bandai's gashapon line now mid-stream: a Pastel Emo-kyun set returns to official shops from the fourth week of October 2026 and an All Stars Part.3 set follows from the fifth week. A Nintendo Switch 2 version of Sanrio Characters Miracle Match Magical Tag arrives November 26, 2026.

Synthesized from 24 Yomimono stories · updated 9h ago

Across the summer of 2026, Sanrio Characters were licensed at a steady pace. Bandai's capsule division ran a dense gashapon schedule: Halloween Marking Accessories in the second week of September, Fluffy Name Tag Accessories in the second week of October, and All Stars Part.3 from the fifth week of October, all at 300 yen. Bandai also shipped SANRIO CHARACTERS FRIENDS 5, a space-themed soft vinyl set at 396 yen, on October 5.

Retail partners kept reaching outside apparel. Avail put the characters on pet goods from October 17 and on Sanrio Characters x CONVERSE socks from September 5. Shimamura sold goods through Shimamura Park on October 6. Gelato Pique's second collaboration went on sale October 21, and Gokurakuyu and RAKU SPA ran Kawaii Bath Time from October 22 to November 10 at 15 locations. Two lottery lines also ran: the punk-themed Happy Kuji in September and, later, an Emo-kyun re-release.

The games and events side moved too. Thirdverse launched Mayhem Dash: Sky City with Sanrio Characters on Meta Quest on July 31, and Imagineer scheduled a Nintendo Switch 2 version of Miracle Match Magical Tag for November 26. Event formats included a Haneda Airport pop-up for Chiikawa x Sanrio Kiramekko figures, a Shibuya pop-up for LINE FRIENDS' 15th anniversary with retail planned for January 2027, and the Hotel Floria Tokyo exhibition from July 15, 2026 to May 31, 2027.

Key facts

Bandai Pastel Emo-kyun re-release
Mejirushi Accessory Sanrio Characters ~Emo-kyun~ Pastel Color ver. returns from the fourth week of October 2026 at Gashapon Bandai Official Shops and Gashapon Official Shop @ASAKUSA, five types, 300 yen per play. ↗
LINE FRIENDS anniversary collaboration
A joint story with a Brown birthday party concept, with a pop-up at LINE FRIENDS SQUARE SHIBUYA and other retail rollouts planned for January 2027; item details are still to come. ↗
Avail pet goods
Released October 17 at Avail stores and from 12:00 PM the same day on Shimamura Park, with Hello Kitty, Kuromi, and Hangyodon designs; one item per person per product name. ↗
Gelato Pique Part 2
On sale at noon on October 21, 2026, covering Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Little Twin Stars, with Baby and Kids sizes. ↗
Gokurakuyu and RAKU SPA run
Kawaii Bath Time runs October 22 through November 10, 2026 at 15 locations, with five character-inspired baths and a RAKU SPA Tsurumi workshop on October 24 and 25. ↗
All Stars Part.3 lineup
Ten types including Pompompurin, Gudetama, Bad Badtz-Maru, My Sweet Piano, Chococat, Little Twin Stars' Kiki and Lala, and Lloromannic's Berry and Cherry, from the fifth week of October 2026 at 300 yen. ↗
Miracle Match Magical Tag on Switch 2
Imagineer releases a Nintendo Switch 2 version on November 26, adding Speed Delivery mode, the Sand Island map, spring and autumn variants, and local GameShare for up to two players. ↗
PUNKS Party Happy Kuji
Released from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops, 880 yen per draw, with a Hello Kitty special prize and a 40cm Kuromi plush for the last draw. ↗
Mayhem Dash launch
Thirdverse released Mayhem Dash: Sky City with Sanrio Characters for Meta Quest on July 31, 2026, a free-to-play racing game for up to 10 players, with the Founder Season running through August 28. ↗
Hotel Floria Tokyo run
The d'strict-planned exhibition at Tokyu Kabukicho Tower runs from July 15, 2026 to May 31, 2027, with limited merchandise priced from 550 yen to 5,940 yen. ↗

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Facts

Release
manga · 2026-10-17 · Japan · 2026-10-13
Release
game · second week of October · Japan · 2026-10-06
Release
manga · 2026-10-06 · 2026-10-05

Connections

Produces of
ciaopanic typy, sanrio

Structured graph also available as JSON at /public/entities/sanrio-characters. CC BY 4.0.

All coverage

9h ago

CIAOPANIC TYPY Opens Reservations for 20-Item Sanrio and wiggle wiggle Lineup

CIAOPANIC TYPY will release a 20-item triple collaboration collection with Sanrio Characters and wiggle wiggle. The lineup covers bags, pouches and apparel for Hello Kitty, Pompompurin and Kero Kero Keroppi, with apparel sized from KIDS to adult so parents and children can wear matching pieces. Designs use wiggle wiggle's Smile We Love motifs, with flowers, ribbons and hearts worked in embroidery and all-over patterns. Advance reservations at the PALCLOSET store open October 24, 2026, and general sales start November 7.

16h ago

Sanrio Characters Cardboard Watch 4 Turns Present Boxes Into Capsule Clocks

Sanrio Characters Cardboard Watch 4 began appearing as capsule toys on Friday, October 23, 2026, priced at 500 yen per play. The set has five types: Cinnamoroll, Hello Kitty, Kuromi, My Melody and Cogimyun, who joins the lineup. Each stand-up clock is cardboard styled as a present box with a large ribbon, about 45mm tall, with an LCD that switches between time and date/seconds and a replaceable battery.

4d ago

Bandai Re-Releases Pastel Emo-kyun Sanrio Gashapon at Official Shops

Bandai's capsule vendor division is re-releasing Mejirushi Accessory Sanrio Characters ~Emo-kyun~ Pastel Color ver. from the fourth week of October 2026, sold only at Gashapon Bandai Official Shops nationwide and Gashapon Official Shop @ASAKUSA. The lineup has five types: My Melody, Kuromi, Cinnamoroll, Pochacco, and Hangyodon. It is the same product released in August 2025. Each play costs 300 yen including tax.

Oct 16

Sanrio Characters Join LINE FRIENDS 15th Anniversary With Pop-Up in Shibuya

LINE FRIENDS announced a collaboration with Sanrio Characters marking the brand's 15th anniversary, with a story that shows the two groups preparing a surprise birthday party for Brown. The concept follows secret shopping trips, cake making, and party outfits while Brown remains unaware. A pop-up at LINE FRIENDS SQUARE SHIBUYA and other retail rollouts are planned for January 2027, with item details still to come.

Oct 13

Avail To Launch Sanrio Characters Pet Goods On October 17

Avail will release Sanrio Characters pet goods on October 17 at its stores and from 12:00 PM the same day on the Shimamura Park online store. The lineup features Hello Kitty, Kuromi, and Hangyodon designs, including outfits that let pets dress as the characters, cart pillows, and 2-way tote bags meant for walks. Purchases are limited to one item per person per product name.

Oct 6

Gelato Pique and Sanrio Characters Part 2 Set for October 21

The second Gelato Pique and Sanrio characters collaboration goes on sale at noon on October 21, 2026 at directly operated sanrio house stores, the official online store, USAGI ONLINE and other online stores, and the Gelato Pique Limited Concept Store. The lineup covers five characters: Hello Kitty, Cinnamoroll, My Melody, Kuromi, and Little Twin Stars in an online-store-exclusive pattern. Items run from apparel to home goods, with Baby and Kids sizes included.

Oct 6

Sanrio Characters Return to Gokurakuyu and RAKU SPA with Kawaii Bath Time Collab

The second Sanrio Characters collaboration with Gokurakuyu and RAKU SPA, titled Kawaii Bath Time, runs from October 22 through November 10, 2026 at 15 locations. It offers newly drawn original goods, collaboration menu items, five character-inspired baths, and in-store decorations. Admission plus the Sanrio Characters Plus Set includes a limited muffler towel, and a RAKU SPA Tsurumi workshop is set for October 24 and 25.

Oct 6

Bandai Adds 10 Sanrio Characters to Gashapon Mejirushi Line

Bandai will release Mejirushi Accessory Sanrio Characters All Stars Part.3 from the fifth week of October 2026, priced at 300 yen including tax. The gashapon set has 10 types: Pompompurin, Gudetama, Bad Badtz-Maru, My Melody, My Sweet Piano, Chococat, Little Twin Stars Kiki and Lala, and Lloromannic's Berry and Cherry. Each charm has carabiner and ring parts for attaching to umbrella handles and bottles.

Oct 6

Bandai's Baby Sanrio Name Tag Gashapon Set For Second Week Of October

Bandai will release the gashapon "Sanrio Characters Fluffy Name Tag Accessories ~Baby~" in the second week of October, priced at 300 yen with tax included. The lineup has five types: Hello Kitty, My Melody, Pompompurin, Cinnamoroll, and Pochacco. Each mascot has a fluffy flocked texture and comes with canican and ring parts, so the tags can be attached to various places. The product is scheduled to ship multiple times after the initial release.

Oct 5

Shimamura To Release Sanrio Characters Goods Online On October 6

Shimamura will sell "Sanrio Characters" goods starting at 3:00 PM on October 6 through Shimamura Park, the retailer's online store, according to Inside. The lineup includes cushions and mats featuring Pompompurin, plus tote bags and shopping bags printed with different Sanrio characters, among them Tābo and KIRIMI-chan. A separate gashapon release from Bandai covers different ground: the "Sanrio Characters Fluffy Mejirushi Accessories ~Baby~" line arrives in the second week of October at 300 yen per draw with tax included. Those five mascots are Hello Kitty, My Melody, Pompompurin, Cinnamoroll, and Pochacco, rendered with a flocked texture and packaged with canican and ring parts so they can be clipped to bags and other items. Bandai plans multiple shipments after the first run. Inside lists both the Shimamura drop and the Bandai capsule line as separate Sanrio merchandise releases with their own dates.

Oct 5

Bandai's Sanrio Characters Friends Returns With Eight Space-Themed Soft Vinyl Figures

Bandai's Candy Division will release SANRIO CHARACTERS FRIENDS 5 on October 5, 2026, priced at 396 yen with tax included. The fifth set in the soft vinyl figure line carries a space theme, with characters dressed as planets and aliens in artwork drawn for the product. The lineup has eight designs: Hello Kitty, Pompompurin, My Melody, Kuromi, Pochacco, Cinnamoroll, Hangyodon, and Tuxedo Sam. Each piece includes soda-flavored gum.

Oct 4

Nintendo Switch 2 Gets Sanrio Characters Miracle Match Magical Tag on November 26

Imagineer will release a Nintendo Switch 2 version of Sanrio Characters Miracle Match Magical Tag on November 26. The asymmetric tag game, which launched on Nintendo Switch in March 2025, splits players into Challengers and Hunters using Sanrio characters such as Hello Kitty and Cinnamoroll. The Switch 2 release adds a Speed Delivery mode, the Sand Island map, spring and autumn seasonal variants, and local GameShare for up to two players.

Sep 17

Sanrio Characters Get Punk Rock Makeover In Happy Kuji

Sunny Side Up will release Happy Kuji "Sanrio characters PUNKS Party～ Halloween2026～" from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores and hobby shops. Ten characters appear, including Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck and Tuxedo Sam. Prizes run from figures to plush charms, with a Hello Kitty special prize and a 40cm Kuromi plush for the last draw. Each draw costs 880 yen including tax.

Sep 10

Sgt. Frog and Sanrio Pop Up Store Adds Kyoto Sendai Ikebukuro Dates

The Sgt. Frog and Sanrio Characters pop up store has added dates, starting at the Ekimaru A la Mode JR Kyoto Station West Exit Store from September 11 to September 23, 2026, then at ESPAL Sendai and the space in front of JR Ikebukuro Station South Ticket Gate. Two new items, the Mini Mini Boa Mascot and Multi Earphone Case, are 1,320 yen each with tax and go on early sale September 11.

Sep 5

Chiikawa x Sanrio Kiramekko Figures Pop Up at Haneda Airport Terminal 1

The GPSBOX & Kiramekko POPUP STORE runs at Haneda Airport Terminal 1 until September 28. It sells Chiikawa x Sanrio Characters Kiramekko figures in four types, including Chiikawa x My Melody and Usagi x Pompompurin, plus mofusand x Ultraman Kiramekko and GPSBOX figure collections. Items are random, and numbered tickets may be issued on busy days.

Sep 4

Sanrio Characters x CONVERSE Socks Arrive at Avail From September 5

Avail will release Sanrio Characters x CONVERSE collaboration goods starting September 5, 2026. Socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll go on sale in stores that day, with online store availability starting at 12:00 PM. Avail announced the lineup through its official account.

Sep 2

Sanrio Halloween Marking Accessories Gashapon Launch in September

Bandai will release the gashapon "Sanrio Characters Marking Accessories Halloween!" from the second week of September. The lineup includes six types: Hello Kitty, My Melody, Kuromi, Pompompurin, Pochacco, and Hangyodon. Each costs 300 yen per play and attaches with a crab clasp and ring parts.

Aug 31

Avail to Release Sanrio Characters x CONVERSE Socks on September 5

Avail will release Sanrio Characters x CONVERSE collaboration goods on September 5, 2026. The lineup includes socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll in designs unique to the collaboration. The items will be available at stores and on the online store from 12:00 PM the same day.

Aug 29

Sanrio PUNKS Party Lottery Goes On Sale September 18

Sanrio's 'PUNKS Party ~Halloween 2026~' Happy Kuji lottery goes on sale September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores, hobby shops, and other locations. The black-based punk rock theme outfits 10 Sanrio characters in chains and studs. Grand prize Hello Kitty and last prize Kuromi are 40cm plushies. Each draw costs 880 yen. Prizes span 11 grades plus the last prize.

Aug 21

Happy Kuji Sanrio Punk Rock Lottery Launches Sept. 18 at Lawson

Sunny Side Up will release Happy Kuji 'Sanrio characters PUNKS Party ~ Halloween 2026 ~' at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops starting September 18, 2026. The no-loser lottery features 10 Sanrio characters in punk rock outfits with black-based designs: Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck, and Tuxedo Sam. Prizes include figures with silver chains and studs, plush charms, chain pouches, pin charms, bandanas, standing mirrors, rubber coin cases, can badge sets, acrylic keychains, and sticker sets with mini files. The grand prize is a large Hello Kitty plush, while the LAST prize, given to the person who draws the final lot, is a 40 cm tall BIG Kuromi plush. The A Prize figure comes in 10 types, and the B Prize plush charm in 5 types. Each draw costs 880 yen including tax. Sales start dates may vary by store, and availability may differ by location.

Aug 11

Mayhem Dash: Sky City With Sanrio Characters Launches on Meta Quest

Thirdverse released Mayhem Dash: Sky City with Sanrio Characters for Meta Quest on July 31, 2026. The free-to-play social VR racing game, rebuilt from the early access of Hello Kitty Skyland, features races for up to 10 players and begins its first rank season, Founder Season, running through August 28, 2026.

Jul 7

MegaHouse Unveils Tropical Sanrio Kaitai Puzzle Figures

MegaHouse has released a new set of Kaitai Puzzle FANTASY figure-type puzzles featuring Sanrio characters Hello Kitty, My Melody, Kuromi, and Pompompurin in tropical colors. The figures feature Aloha-themed designs and tanned appearances, with internal parts also colored. The product is on sale since late June 2026, and a giveaway campaign for a full set is running on Dengeki Hobby Web until July 19.

Jul 2

Sanrio Characters Exhibition Hotel Floria Tokyo Reveals Limited Merchandise

Details have been released for the limited merchandise and exhibition areas at the Tokyo venue of "Sanrio Characters Exhibition Hotel Floria Tokyo," an interactive event that was a hit in South Korea. The exhibition, planned by South Korean creative company d'strict, features nine Sanrio characters in a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. Limited merchandise includes plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges, priced from 550 yen to 5,940 yen. The event runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Tokyo.

Jun 21

Sega Adds Silver, Chao, Rouge to Sonic & Friends x Sanrio Mascot Line

Sega announced new Fluffy Figures and mascot additions for the Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series features Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods go on general sale July 17.

Jun 16

Nintama Rantarou and Sanrio Characters Collaboration Cafe Returns

AMOCAFE will revive its collaboration cafe between Nintama Rantarou and Sanrio Characters from July 2 to August 2 at its Ikebukuro and Namba Marui locations. The menu changes mid-run, with themed food, sweets, and drinks tied to character pairings. Reservations open June 22 at 18:00.