Sanrio Characters are currently featured in two active collaborations: a revived Nintama Rantarou cafe and an expanded Sonic & Friends mascot line with new figures and characters.
Sanrio Characters are in the middle of two cross-promotional events as of mid-2026. The Nintama Rantarou and Sanrio Characters collaboration cafe returned on July 2 at AMOCAFE locations in Ikebukuro and Namba Marui, running through August 2. The menu changes halfway through the run, and reservations opened June 22. The cafe pairs characters from the long-running ninja comedy anime with Sanrio's mascot lineup, offering themed food, sweets, and drinks.
Separately, Sega expanded its Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series adds Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods from the earlier launch moved from reservation to general sale on July 17.
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MegaHouse has released a new set of Kaitai Puzzle FANTASY figure-type puzzles featuring Sanrio characters Hello Kitty, My Melody, Kuromi, and Pompompurin in tropical colors. The figures feature Aloha-themed designs and tanned appearances, with internal parts also colored. The product is on sale since late June 2026, and a giveaway campaign for a full set is running on Dengeki Hobby Web until July 19.
Details have been released for the limited merchandise and exhibition areas at the Tokyo venue of "Sanrio Characters Exhibition Hotel Floria Tokyo," an interactive event that was a hit in South Korea. The exhibition, planned by South Korean creative company d'strict, features nine Sanrio characters in a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. Limited merchandise includes plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges, priced from 550 yen to 5,940 yen. The event runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Tokyo.
Sega announced new Fluffy Figures and mascot additions for the Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series features Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods go on general sale July 17.
AMOCAFE will revive its collaboration cafe between Nintama Rantarou and Sanrio Characters from July 2 to August 2 at its Ikebukuro and Namba Marui locations. The menu changes mid-run, with themed food, sweets, and drinks tied to character pairings. Reservations open June 22 at 18:00.