Sammy's latest confirmed activity is the second half of a VSPO! revival collaboration in its m HOLD'EM app, running from October 19 to November 8, 2026, with four returning VSPO! members and no new guests named. At the parent company level, Sega Sammy Holdings has confirmed four major titles for the fiscal year ending March 2027.
Two stories about Sammy sit at different levels of the business. The m HOLD'EM app carries the consumer-facing activity: the second half of its revival collaboration with the Virtual esports Project VSPO! runs from Monday, October 19 to Sunday, November 8, 2026. Four VSPO! members return rather than new guests joining, and the event offers revival avatars, newly drawn and fully voiced stamps, plus collaboration playing cards and trophies obtainable during the period. The app is free with in-app purchases on iOS and Android.
At the holding company level, Sega Sammy confirmed four major titles for the fiscal year ending March 2027. Two are dated: STRANGER THAN HEAVEN on January 15, 2027 and Persona 4 Revival on February 18, 2027. The other two are new major IP titles, and Sega Sammy has not named them. The company cited strong trailer viewership for its upcoming games, and it acknowledged that recent releases, SHINOBI: Revenge of the Slash and Sonic Racing CrossWorlds, fell short of sales expectations.
The company said the shortfall prompted plans for organizational and sales reforms. Those reforms are the only stated response to the sales results. No details of the reforms are given, and no link between the app collaboration and the software lineup is stated.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
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fact links the story it came from.
5d ago
Sammy's smartphone Texas Hold'em app m HOLD'EM runs the second half of its revival collaboration with the Virtual esports Project VSPO! from Monday, October 19 to Sunday, November 8, 2026. VSPO! members Sumire Haname, Hinano Tachibana, Beni Yakumo, and Meto Komori return in a revival appearance, bringing revival avatars, newly drawn and fully voiced stamps, plus collaboration playing cards and trophies obtainable during the period. The app is free with in-app purchases on iOS and Android.
Jun 23
Sega Sammy Holdings has confirmed four major titles for release in the fiscal year ending March 2027, including 'STRANGER THAN HEAVEN' on January 15, 2027, and 'Persona 4 Revival' on February 18, 2027. The lineup also includes two new major IP titles, though their identities remain unclear. The company cited strong trailer viewership for its upcoming games but acknowledged that recent releases like 'SHINOBI: Revenge of the Slash' and 'Sonic Racing CrossWorlds' fell short of sales expectations, prompting plans for organizational and sales reforms.