Sadako is currently being marketed through two merchandise collaborations in 2026, one with BAIT and Kotobukiya for a bishoujo skateboard deck, and one with ClaN Entertainment for concept goods at a Kyoto bookstore. Both releases are scheduled for July 2026.
Two merchandise collaborations in mid-2026 reframe Sadako as a figure of aesthetic beauty rather than pure terror. BAIT and Kotobukiya released a limited skateboard deck featuring a bishoujo-styled Sadako. The holographic deck is available for pre-order at Anime Expo 2026 and will be sold at San Diego Comic-Con 2026. In Japan, it is a Kotobukiya shop exclusive, priced at 13,200 yen, releasing July 2026.
ClaN Entertainment released new Sadako concept goods at TSUTAYA Kyoto IP Bookstore from July 9, 2026. The lineup is part of the Character Creative Collection - The 24 Seasons of Japan series, themed around the solar term Shosho (Minor Heat). Items include T-shirts, tote bags, canvas art, acrylic keychains, trading badges, and trading karuta-style colored paper. A purchase bonus novelty is available for purchases of 3,300 yen or more.
Both collaborations target different audiences: the skateboard deck merges Japanese horror iconography with streetwear and anime aesthetics for a crossover audience at major U.S. conventions, while the concept goods tie a classic horror icon to a traditional Japanese seasonal calendar. No other media releases for the Sadako series are covered in these stories.
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BAIT and Kotobukiya have collaborated on a limited skateboard deck featuring a "bishoujo"-styled Sadako. The holographic deck is available for pre-order at Anime Expo 2026 and will be sold at San Diego Comic-Con 2026. In Japan, it is a Kotobukiya shop exclusive, priced at 13,200 yen, releasing July 2026.
ClaN Entertainment will release new Sadako concept goods at TSUTAYA Kyoto IP Bookstore from July 9, 2026. The lineup is part of the Character Creative Collection - The 24 Seasons of Japan series, themed around the solar term Shosho (Minor Heat). Items include T-shirts, tote bags, canvas art, acrylic keychains, trading badges, and trading karuta-style colored paper. A purchase bonus novelty is available for purchases of 3,300 yen or more.