Ryosuke Yamada is appearing in the first terrestrial TV commercial for the trading card game Xross Stars, airing from October 20, 2026, in two roles: himself and his streamer persona LEO of Crazy Raccoon. He was also named to TEAM 01 of the 11th Crazy Raccoon Cup Apex Legends, alongside HIKAKIN and cheeky.
Yamada appears in these stories in two registers: as a member of the idol group Hey! Say! JUMP and as LEO, the streamer name he uses while affiliated with Crazy Raccoon. The September team announcement for the 11th Crazy Raccoon Cup Apex Legends lists him as Ryosuke Yamada, also known as LEO, in TEAM 01 with YouTuber HIKAKIN and former professional player cheeky. The 20-team, 60-player field is set for October 4, 2026, with practice scrims from October 1.
That booking is the groundwork for the October 19 story. Game & Co. and Samurai Kobo built the first terrestrial TV ad for the Xross Stars card game around the two personas, with Yamada as the artist and Yamada as LEO on screen together for the first time. The 15-second spot, titled "[Xross Stars] Appearing as a card! LEO joins Cross," airs nationwide from October 20 (some regions excepted) and goes up on YouTube the same day. Yamada also took the stage as LEO at the October 19 announcement event, calling the finished card "super cool" and describing LEO as his off-duty state. The card itself is a leader card in Booster Pack Vol. 5 "Ignition Vortex," due October 30 at 475 yen per eight-card pack or 5,700 yen per 12-pack box.
Earlier in the year, the June story on Yonino Channel places him in a different context: the channel led by Kazunari Ninomiya, with Yuichi Nakamaru, Yamada, and Fuma Kikuchi, reached 5 million subscribers on June 19, about 5 years and 2 months after launching in April 2021. Taken together, the coverage tracks an idol and group member whose streaming identity has become the vector for a card-game campaign.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
5d ago
Game & Co. and Samurai Kobo will air the first terrestrial TV commercial for the trading card game Xross Stars from October 20, 2026, nationwide except in some regions. The 15-second spot is titled "[Xross Stars] Appearing as a card! LEO joins Cross" and features Ryosuke Yamada in two personas: the artist Yamada and the streamer LEO, who is affiliated with the professional gaming team Crazy Raccoon. The two appear together on screen for the first time. Yamada also took the stage as LEO at an announcement event on October 19. He said the costume was settled through discussion with his own input, and on seeing the finished card he said, "It's super cool! Maybe a little too cool." He described LEO as his off-duty state. The commercial will also go up on YouTube on October 20, and a making-of plus interview video is planned for later release. LEO joins Xross Stars as a leader card in Booster Pack Vol. 5 "Ignition Vortex," due October 30 at 475 yen per pack of eight cards or 5,700 yen per box of 12 packs.
Sep 30
Crazy Raccoon announced the participating teams for the 11th Crazy Raccoon Cup Apex Legends. The Apex Legends tournament takes place October 4, 2026, starting at 17:00, with 20 teams of three players each, 60 participants in total. TEAM 01 combines Hey! Say! JUMP member Ryosuke Yamada, also known as LEO, YouTuber HIKAKIN, and former professional player cheeky. TEAM 02 pairs Ras, SHAKA, and Kuzuha. Other rosters include Amatsuki, Yuuta Seki, and Haseshin on TEAM 03, plus VTubers Kuzuha, Lauren Iroas, Ibrahim, Fuwa Minato, Tokoyami Towa, Shibuya Hal, Ichinose Uruha, and Nekota Tsuna across the field. Play-by-play goes to Hiraiwa Kosuke, with Alelu on commentary. Practice scrims begin October 1, three days before the main event. Crazy Raccoon organizes the tournament, and the announced field mixes streamers, VTubers, and competitive players.
Jun 19
The YouTube channel "Yonino Channel," led by Kazunari Ninomiya and featuring Yuichi Nakamaru, Ryosuke Yamada, and Fuma Kikuchi, reached 5 million subscribers on June 19. The milestone came about 5 years and 2 months after the channel's launch in April 2021, making it the first STARTO ENTERTAINMENT-related YouTube channel to do so.