Gugenka Provides MR Content at Sanrio Fest 2026, 4,300 Attend
Gugenka, a Sanrio group company specializing in XR content, produced and operated two mixed-reality experiences at Sanrio Fest 2026 in Minato Mirai, held June 27-28 at Pacifico Yokohama. Over the two days, approximately 4,300 visitors participated in the company's MR offerings. The first, "Hello Kitty MR Character Greeting," allowed attendees to pet and high-five a virtual Hello Kitty who appeared in front of them through VR headsets, using Brother Industries' immersive space creation system ROOMDIVE. About 2,200 people experienced this greeting. The second, "Pochacco's Pakupaku Daisakusen -Share the ice cream love!-", was an MR shooting game where participants split into two teams, scooped virtual ice cream, and threw it at opponents alongside characters Pochacco, Hangyodon, and My Melody. Approximately 2,100 people played this game. The event overall drew over 20,000 in-person visitors and more than 1 million online views. Gugenka's CEO is Masafumi Mikami.