Rilakkuma is in an active promotional period in 2026, with a second season of its short anime airing, a first collaboration with SHIBUYA109 running in August, a collaboration with SASUKE tied to the SASUKE World Cup 2026, and a San-X cafe stand at DiverCity Tokyo Plaza.
Rilakkuma's 2026 activity centers on a short anime that entered its second season in June. The series, Rilakkuma: Tekuteku Sekai Ryokō, debuted on April 4 and airs on TBS, with Crunchyroll streaming. Yoshimi Itazu and Yumi Kamakura direct at Production I.G. Aniplex confirmed the second season with a promotional video.
Two collaborations followed in August. The first, SHIBUYA109 × Rilakkuma Lab., runs from August 14 to August 30 at the Shibuya store in Tokyo. It is the first collaboration between Rilakkuma and SHIBUYA109, featuring new illustrations of Rilakkuma and friends in white coats, photo spots, collaboration menus, limited goods, and a greeting event with Rilakkuma.
The second collaboration pairs Rilakkuma with TBS's SASUKE to mark the SASUKE World Cup 2026. Goods include T-shirts and die-cut stickers, and a limited-time collaboration cafe opens at Akasaka Branch Park from August 27, 2026. Earlier in the summer, San-X ran a cafe stand at DiverCity Tokyo Plaza from August 1 to August 12, offering five collaboration drinks, new goods featuring Rilakkuma and Sumikko Gurashi, and purchase bonuses.
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Rilakkuma and friends are joining SASUKE Ninja Warrior for a merchandise line tied to the World Cup 2026 season. Shirts, towels, stickers, keychains, folders, and tin cases are available through TBS's online shop, with prices from 385 yen to 3,960 yen. The collaboration was announced on August 6.
Rilakkuma and SHIBUYA109 Shibuya store are collaborating from August 14 to August 30, 2026, with original visuals, four collaboration sweets, a lucky draw event, photo spots, and a greeting event with Rilakkuma. The sweets are sold at MOG MOG STAND on basement floor 2, and novelties include an acrylic carabiner and a fan.
The anime "Rilakkuma" and TBS's "SASUKE" are collaborating to mark "SASUKE World Cup 2026." Collaboration goods, including T-shirts and die-cut stickers, will be sold, and a limited-time collaboration cafe will open at Akasaka Branch Park from August 27, 2026.
Rilakkuma and SHIBUYA109 will hold their first collaboration, SHIBUYA109 × Rilakkuma Lab., from August 14 to August 30, 2026, at the Shibuya store in Tokyo. The event features new illustrations of Rilakkuma and friends in white coats, photo spots, collaboration menus, limited goods, and a greeting event with Rilakkuma himself.
San-X will run a limited-time cafe stand at DiverCity Tokyo Plaza from August 1 to August 12, 2026. The event offers five collaboration drinks with straw markers, new goods featuring Rilakkuma, Sumikko Gurashi, and other San-X characters, plus purchase bonuses including square photo cards and acrylic charms.
Aniplex revealed a promotional video for the Rilakkuma short anime on Saturday, confirming it is entering a second season. The series, titled Rilakkuma: Tekuteku Sekai Ryokō, debuted on April 4 and airs on TBS, with Crunchyroll streaming. Yoshimi Itazu and Yumi Kamakura direct at Production I.G.