The Puyo Puyo series is in the middle of its 35th anniversary run, with a CD album out in August, a live event on September 6, and a SPY×FAMILY collab running in Puyo Puyo Quest through mid-September. The series also appears in an anniversary goods collection at a limited shop in Odaiba and has a player in the e-sports program for the 20th Asian Games.
The Puyo Puyo series marks its 35th anniversary in 2026. Sega announced a two-disc anniversary CD album compiled by sound director Eiki Abe, featuring 86 tracks and releasing August 24. A live event followed on September 6 in Tokyo, continuing the DAIRENSA! anniversary project that the album is part of. The anniversary also reaches retail: a limited shop in Odaiba, ULTRA STORE, carries Puyo Puyo anniversary goods alongside Sonic the Hedgehog and Persona items, with the shop open from September 4 to 23.
The mobile puzzle RPG Puyo Puyo Quest runs a collaboration with the SPY×FAMILY TV anime starting September 1. New characters include Loid & Yor, Anya & Bond, Anya Forger, Franky Franklin, and Suspicious Klug ver. Eden Academy, with some transformable to ★7. The collab gacha, missions, and a rerun story run to September 15, and a bingo arena event starts September 9. Promotion spreads beyond the app with two X-based giveaways, one for character presents and one for voice actor autographs.
The series also has a competitive presence. A Japanese e-sports athlete is listed as a representative for Puyo Puyo eSports at the 20th Asian Games in September, part of a 25-athlete delegation confirmed by the Japan eSports Association. Sega continues its regular news program Puyo Puyo Puyotto Jikan, which broadcast its ninth episode in June with updates on Puyo Puyo!! Quest.
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ULTRA PLANET opens ULTRA STORE at LED DAIBA STUDIO in DECKS Tokyo Beach from September 4 to 23, 2026. The limited shop carries over 500 products from five works, including anniversary goods for Sonic the Hedgehog and Puyo Puyo at 35 years and the Persona series at 30 years. A large LED screens work videos and original content themed on THE MOON, produced by Shuhei Matsuyama of enigma.
The Puyo Puyo Quest smartphone puzzle RPG opened its collaboration event with the SPY×FAMILY TV anime on September 1, 2026 at 15:00. New characters include Loid & Yor and Anya & Bond, both transformable to ★7 with full power skills and newly recorded voices, plus Anya Forger, Franky Franklin, and Suspicious Klug ver. Eden Academy. The collab gacha runs from September 1 to September 15, and logging in during the event grants a one-time special present of Franky Franklin, 10 collab gacha coupons, and a collab limited background. Limited missions running to September 15 offer ★7 transformation materials for Anya Forger and Suspicious Klug ver. Eden Academy. A rerun limited story, Emergency Mission! Puyo Showdown, and a collection event called Confidential Document Collection Festival are also live. A bingo arena event starts September 9. The cast includes Takuya Eguchi, Saori Hayami, Atsumi Tanezaki, Kenichiro Matsuda, Ayane Sakura, Kensho Ono, Natsumi Fujiwara, Emiri Kato, and Hiroyuki Yoshino.
Sega announced a 35th anniversary CD album and live event for the Puyo Puyo series on July 30. The two-disc album, compiled by sound director Eiki Abe, includes 86 tracks and releases August 24. The live event takes place September 6 in Tokyo.
The Japan eSports Association has officially confirmed 25 athletes as Japanese representatives for the e-sports events at the 20th Asian Games in September. The team includes fighting game players Higuchi (Street Fighter 6), NOBI (Tekken 8), and SCORE (The King of Fighters XV), along with representatives from eFootball, Gran Turismo 7, Puyo Puyo eSports, Identity V, Pokémon UNITE, and PUBG MOBILE. Four coaches will also accompany the team.
Sega will broadcast the ninth episode of its official Puyo Puyo series program on June 13, 2026, at 19:30 JST. Hosted by Mie Sonozaki with guest Kanako Kondo, the show will deliver Puyo Puyo!! Quest updates and a Puyotto News segment. Viewers can earn in-game items for watching.