1d ago
Ryuz Office held a September 2 seminar on game advertising creative. President Ryuta Konuma argued advertising's role is creating and updating memories rather than persuading consumers, citing a 2.5x gap between creative's measured 49 percent sales contribution and the 19 percent marketers perceive. The PUKEY GODDESS SHOT TRICK case study showed how context analysis, an INDIE Live Expo announcement, and key visual design produced millions of X impressions and about 300,000 wishlist registrations.
Jun 19
Alliance Arts announced on June 19, 2026, that its new PC title PUKEY GODDESS SHOT TRICK will launch in fall/winter 2026. The game is a Russian roulette drinking survival title where players face the yandere demon Fam Sœur, voiced by Nanahira, at the hellish bar Pandemonium. Players choose shot glasses with varying alcohol levels and toast repeatedly, aiming to get the demon drunk enough to make her spill her soul. As the player character becomes more intoxicated, they can break the rules and use drunkard tricks to survive. The game features seven or more destructive endings and includes exploration of a 3D hellish bar. The producer and scenario writer is WHO YOU (Fūshō Hayashi), art director is odyk, and all music is composed by Aiobahn +81. The theme song DEMON'S SHOT is written and performed by DEMONDICE. The Steam wishlist count exceeded 400,000 within about a month and a half of the initial announcement at INDIE Live Expo 2026.4.25. Alliance Arts also opened an official BOOTH store selling a double-sided acrylic stand of Fam Sœur and a die-cut sticker set.