Paramount Pictures is handling the public rollout for Legendary Entertainment's live-action Street Fighter film, which opens October 16. The campaign centers on Ken and Ryu's relationship and rivalry.
Paramount Pictures began streaming trailers for Legendary Entertainment's live-action Street Fighter film, titled "The Love of Street Fighter," in early October 2026, ahead of an October 16 opening. The trailer mixes cast comments about the franchise with behind-the-scenes footage, and it is built around the relationship and rivalry between Ken and Ryu.
The campaign puts Ken and Ryu at the center. Andrew Koji plays Ryu and Noah Centineo plays Ken. Callina Liang plays Chun-Li. Jason Momoa plays Blanka, David Dastmalchian plays M. Bison, and Cody Rhodes plays Guile. Kitao Sakurai directs, and the shoot began in Australia in August 2025.
The two trailers establish Ken and Ryu's split as the film's spine. The project is Legendary's, and Paramount's role is the distribution and rollout campaign tied to the October 16 date.
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Paramount Pictures began streaming a trailer titled "The Love of Street Fighter" for Legendary Entertainment's live-action Street Fighter film on Friday. The trailer mixes cast comments about the franchise with behind-the-scenes footage. Andrew Koji plays Ryu, Noah Centineo plays Ken, and Callina Liang plays Chun-Li. The film opens on October 16.
Paramount Pictures began streaming a new trailer for Legendary Entertainment's live-action Street Fighter film on Monday, built around Ken and Ryu's relationship and rivalry. The film opens October 16. Andrew Koji plays Ryu and Noah Centineo plays Ken, with Callina Liang as Chun-Li, Jason Momoa as Blanka, David Dastmalchian as M. Bison, and Cody Rhodes as Guile. Kitao Sakurai directs; the shoot began in Australia in August 2025.