Developer Reports 60% Of Google Ads App Installs Came From Suspected Bots
Nick Abe, who runs the puzzle app Dayzle, spent about $220 on Google app ads and found that roughly 60% of the installs Google Ads counted as results behaved like bots. Google Ads recorded 56 installs over two weeks; 33 ran an old app version, opened the app once, and spent 0 seconds on each screen. Abe has asked Google to investigate a refund.