The New Prince of Tennis is currently promoting a camera-themed popup store at Loft locations in August 2026, following a Shitenhoji-focused collaboration event at Namjatown that ran from June to July 2026.
The New Prince of Tennis has been active through two limited-time promotional events in 2026: a popup store collaboration with Loft and a themed festival at Namjatown. The popup store, running from August 4 to August 30 at three Loft locations, adopts a camera theme using Fujifilm's Utsurun Desu disposable camera. It features newly drawn visuals of Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual outfits holding cameras. Limited goods and purchase bonuses are to be announced later.
The earlier event, the Shitenhoji Festival in NAMJATOWN, ran from June 9 to July 6, 2026, and focused on the nine Shitenhoji characters. It offered original merchandise including acrylic stands, bromide sets, and key holders, and included a selectable lottery mini-game with prizes such as 2-link acrylic charms. Both events are independent collaborations that offer fresh merchandise and experiences for fans of the series, with no connection between the two beyond being part of the franchise's ongoing promotional activity.
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The Prince of Tennis popup store in Loft, running from August 4 to August 30 at three locations, adopts a camera theme using Fujifilm's Utsurun Desu film. Newly drawn visuals show Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual outfits holding cameras. Limited goods and purchase bonuses are to be announced later.
The collaboration event between The New Prince of Tennis and Namjatown, Shitenhoji Festival in NAMJATOWN, runs from June 9 to July 6, 2026. It features original goods for all nine Shitenhoji characters, including acrylic stands, bromide sets, key holders, and a selectable lottery mini-game with prizes like 2-link acrylic charms.