The New Prince of Tennis is currently promoting a camera-themed popup store at Loft locations in August 2026, following a Shitenhoji-focused collaboration event at Namjatown that ran from June to July 2026.
The New Prince of Tennis has been active through two limited-time promotional events in 2026: a popup store collaboration with Loft and a themed festival at Namjatown. The popup store, running from August 4 to August 30 at three Loft locations, adopts a camera theme using Fujifilm's Utsurun Desu disposable camera. It features newly drawn visuals of Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual outfits holding cameras. Limited goods and purchase bonuses are to be announced later.
The earlier event, the Shitenhoji Festival in NAMJATOWN, ran from June 9 to July 6, 2026, and focused on the nine Shitenhoji characters. It offered original merchandise including acrylic stands, bromide sets, and key holders, and included a selectable lottery mini-game with prizes such as 2-link acrylic charms. Both events are independent collaborations that offer fresh merchandise and experiences for fans of the series, with no connection between the two beyond being part of the franchise's ongoing promotional activity.
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Keigo Atobe, the Hyotei captain and student council president from The New Prince of Tennis, appears on the cover of the special edition of anan issue 2514, set for release on October 7, 2026. The visual shows the middle school third-year in a black suit on a red sofa. Social media praise followed, with comments calling him "too cool" and questioning whether a middle schooler should look so mature.
Atobe Keigo appears on the cover of anan issue 2514, a New Prince of Tennis special edition releasing October 7, 2026. The official X account announced the cover, which also features Echizen Ryoma, Fuji Syusuke, and Oshitari Yuushi, along with cast interviews with Junko Minagawa, Yuki Kaida, Junichi Suwabe, and Hidenobu Kiuchi. Suwabe, Atobe's voice actor, reacted to the news. The new anime arc, New Prince of Tennis U-17 WORLD CUP Final Member Selection Match, begins September 30, 2026.
The New Prince of Tennis is collaborating with Furyu's SUKELU factory sticker printing machines nationwide from July 31 to September 28, 2026. Fans can create student ID-style clear trading cards via gacha or customize penlight sheets, using visuals of 41 characters from five schools.
The Prince of Tennis popup store in Loft, running from August 4 to August 30 at three locations, adopts a camera theme using Fujifilm's Utsurun Desu film. Newly drawn visuals show Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual outfits holding cameras. Limited goods and purchase bonuses are to be announced later.
The collaboration event between The New Prince of Tennis and Namjatown, Shitenhoji Festival in NAMJATOWN, runs from June 9 to July 6, 2026. It features original goods for all nine Shitenhoji characters, including acrylic stands, bromide sets, key holders, and a selectable lottery mini-game with prizes like 2-link acrylic charms.