Wednesday, 9 September 2026
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Moomin

Facts

Announced
official licensed collaboration merchandise for GREEN×EXPO 2027 · 2026-09-02
Announced
fourth collaboration with une nana cool · 2026-08-15
Announced
innerwear and loungewear featuring motifs of Moomin Valley friends are now available · 2026-08-15
Announced
collaboration with Dr.G named 'MOOMIN x Dr.G Edition' · 2026-08-29
Noted
The tie-up draws on the resonance between Moomin's value of respect for nature and the expo's theme. · 2026-09-02
Noted
Products include a mug, a plate, two handkerchiefs, and an eco bag, priced from 1,980 to 4,400 yen. · 2026-09-02
Noted
The mug and plate arrive around January 2027; the rest follow in late February to early March 2027. · 2026-09-02
Noted
More items are planned. · 2026-09-02
Noted
The collaboration ties Moomin's respect for nature value to the 2027 International Horticultural Exposition, with licensed goods rolling out from January 2027. · 2026-09-02
Noted
The collection includes bras, shorts, pajamas, and cardigans · 2026-08-15
Noted
The fourth collaboration continues the series of Moomin-themed innerwear and loungewear · 2026-08-15
Noted
expanding the franchise's merchandise reach in Japan · 2026-08-15
Noted
LUSH and Moomin are collaborating on a ten-item line of bath and body products · 2026-07-18
Noted
The collection launches in Japan from July 20 at select LUSH SPA locations, July 21 via the LUSH app, and nationwide on July 23. · 2026-07-18
Noted
The collaboration draws on Moomin's open-door philosophy and LUSH's inclusive brand values. · 2026-07-18
Noted
The collaboration pairs LUSH's inclusive brand ethos with Moomin's open-door philosophy, offering a limited-edition line that lets fans bring the gentle world of Moomin Valley into their daily self-care routines. · 2026-07-18
Noted
The second wave of the Moomin eyewear collection shifts focus to Snufkin · 2026-07-13
Noted
Five skincare products will go on sale at the Qoo10 Mega Sale starting August 28, 2026. · 2026-08-29
Release
special · August 27, 2026 · Japan · 2026-08-29
Release
game · August 2026 · 2026-08-17

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All coverage

Sep 2

Moomin and Tunktunk Collab Merch Set for GREEN×EXPO 2027

Moomin and Tunktunk, the official mascot of GREEN×EXPO 2027, will release official licensed collaboration merchandise. The tie-up draws on the resonance between Moomin's value of respect for nature and the expo's theme. Products include a mug, a plate, two handkerchiefs, and an eco bag, priced from 1,980 to 4,400 yen. The mug and plate arrive around January 2027; the rest follow in late February to early March 2027. More items are planned.

Aug 29

Moomin Teams With Korean Skincare Brand Dr.G for Qoo10 Mega Sale

A collaboration between MOOMIN and Korean skincare brand Dr.G has been announced under the name 'MOOMIN x Dr.G Edition.' Five skincare products will go on sale at the Qoo10 Mega Sale starting August 28, 2026. The collaboration theme is 'Welcome to Cozy Moominhouse,' with special packaging inspired by the Moominhouse and characters relaxing in Moomin Valley. Buyers receive collaboration-exclusive goods on a first-come, first-served basis.

Aug 29

Samantha Thavasa Releases 19 Moomin Items Including Bags and Charms

Samantha Thavasa is releasing 19 items designed around the world of Moomin, Little My, and Snufkin. The lineup includes nylon backpacks, shoulder bags, tote bags, long wallets, bifold wallets, and bag charms. Reservations have begun, and the products will be released nationwide on August 27, 2026.

Aug 27

ABSOLUTE ACT Strike Freedom Gundam Debuts at TOKYO Toy Show 2026

Bandai Spirits is launching a new Gundam figure brand called ABSOLUTE ACT, built around the ABSOLUTE ACTION SYSTEM for articulation. The first entry is the Strike Freedom Gundam from Mobile Suit Gundam SEED DESTINY, which received its world first display at TOKYO Toy Show 2026, running from August 27 to August 30, 2026. The approximately 185mm tall ABS/PVC figure features movable mechanisms in the neck, shoulders, and waist, plus a waist rail mechanism and shoulder pull-out mechanism for dynamic posing. It includes a high-energy beam rifle, two beam sabers, a connected saber handle, two beam shields, interchangeable wrist parts, and a base with a bendable support rod. Reservations begin August 27, 2026, at general retail stores, with release scheduled for March 2027 at 16,500 yen including tax. TOKYO Toy Show 2026's first two days are trade-only, with public access on August 29 and 30. The show also featured other Gundam items at the Bandai Spirits booth, including Gundam Miximize Gundam Zero and HG 1/144 Gundam Zero.

Aug 27

TOKYO Toy Show 2026 Roundup: Godzilla, One Piece, Pokemon, and More

Dengeki Hobby Web's TOKYO Toy Show 2026 breaking reports covered a wide range of first-time displays and new items across multiple manufacturer booths. Studio Sota showed its official mascot character "Bani Pockle" collection figure (tentative) for the first time, alongside a miniature tooth model, "Ketsurikuko -Arachne- Rebirth," and more. Toho's Godzilla booth featured new items centered on 'Godzilla -0.0', including five new DESKTOP MONSTER series figures and SPLASH MONSTER items. MegaHouse displayed Godzilla Petit Rama DX and One Piece Petit Rama figures, plus "Tobimasu" from Dragon Ball and Jujutsu Kaisen. Hot Toys unveiled its original brand Lab C's new "UFO" and "Bubble B" items, along with a voice-functioning Stitch puppet. HAPPINET showed an RC Godzilla with moving parts and smoke-blowing gimmick, a JGSDF Type 10 tank, and "Gulliver Adventure." Kawada featured nanoblock sets for Pokemon, Moomin, Tamagotchi, and Evangelion. SOOTANG HOBBY displayed Wuthering Waves figures for Japan and keycaps with Sanrio and Harry Potter designs. Re-Ment showed miniature figures collaborating with Pokemon, Sanrio, Animal Crossing, and Kura Sushi.

Aug 21

Moomin: Moominsummer Madness Sets November 12 Release

Shochiku Games announced that Moomin: Moominsummer Madness, a point-and-click adventure developed by France-based Crossbridge Game Studios, will launch on November 12. Pre-orders opened the same day for Switch2 and Switch physical editions, with pricing set for the PC, download, standard, and limited editions.

Aug 17

Moomin Pinch and Connect Mascot 2 Adds Ninny, Mymble's Sister, and the Ancestor

Bandai announced the second wave of its Moomin Pinch and Connect Mascot gashapon line, releasing in August 2026. The new set adds Ninny, Mymble's sister, and the Ancestor to the lineup alongside Moomin and Snufkin. Each of the five designs comes in ball chain and crab ring versions, for ten capsule items total at 300 yen each.

Aug 15

Moomin Teams With une nana cool for 4th Innerwear and Loungewear Line

Moomin has launched its fourth collaboration with Wacoal's brand une nana cool. Innerwear and loungewear featuring motifs of Moomin Valley friends are now available at une nana cool shops nationwide, the Wacoal web store, and other e-commerce sites. The collection includes bras, shorts, pajamas, and cardigans designed with characters like Snufkin, Little My, and Mymble.

Aug 9

Moomin: Moominsummer Madness Adventure Game Launches Fall 2026

Shochiku Games announced on August 9 that the point-and-click adventure game Moomin: Moominsummer Madness, developed by France-based Crossbridge, will launch in fall 2026 for Nintendo Switch, Switch 2, and PC via Steam. Physical versions are planned for both Switch consoles. A new trailer showing hand-drawn art inspired by Tove Jansson's illustrations was released.

Jul 18

LUSH × Moomin Bath Bombs, Soaps, and Fragrances Arrive July 23

LUSH and Moomin are collaborating on a ten-item line of bath and body products, including bath bombs, soaps, body lotion, and fragrances. The collection launches in Japan from July 20 at select LUSH SPA locations, July 21 via the LUSH app, and nationwide on July 23. The collaboration draws on Moomin's open-door philosophy and LUSH's inclusive brand values.

Jul 13

Snufkin-Inspired Sunglasses Launch in Second Moomin Eyewear Wave

Megane no Aigan has released the second wave of its Moomin Design Megane Collection, featuring sunglasses inspired by Snufkin. The lineup includes 12 variations across four models, each with UV-cut lenses and an original case and cleaning cloth. The collection follows the first wave centered on Little My and is now available at stores and online for 9,900 yen.

Jul 7

Hyper Games Says Moomin's Japanese Popularity Was a Surprise

Hyper Games CEO Are Sundnes said in an interview that when the studio started making a Moomin game, he did not know the franchise was so popular in Japan. The team's sequel, Moomin Troll: Winter's Warmth, released on April 28, is a puzzle adventure where Moomin wakes from hibernation too early. Sundnes noted that Japanese players became the studio's most important audience, a discovery that shaped their development approach.