Monchhichi, the plush toy introduced by Sekiguchi in 1974, is in an active collaboration cycle with fashion and streetwear brands in 2026, including EMODA, WIND AND SEA, and atmos, alongside a second HIPPERS figurine series from Dreams.
Monchhichi, the plush toy created by Sekiguchi in 1974, is moving through a series of 2026 collaborations that place the character in current fashion and collectible cycles. In July, Dreams released the second HIPPERS figurine series, the COLORS:Wink Series, a blind box set with eight types (six regular and two secret) at 1,430 yen each, with general release on July 24. The series builds on the brand's 50th anniversary momentum, and the character's global reach is underscored by cumulative sales of over 70 million units.
August brought three apparel partnerships. The atmos collaboration, on sale from August 8 at atmos stores and the atmos online shop, produced a keychain and two T-shirt designs showing Monchhichi in TENKYU costumes, blending cute and street aesthetics. The WIND AND SEA collection, with preorders until August 23, applied street culture graphics and colors to Monchhichi's established charm, adding kids' sizes for family styling. The EMODA collaboration, announced with advance reservations from August 28 and early sales from September 13 at LUMINE EST Shinjuku, is the first between the character and that fashion brand, offering five items including a sweatshirt, knit, cap, tote bag, and keychain, with Hinano Segawa as look model.
Across these releases, Monchhichi's collaborations treat the character as a current fashion property rather than a nostalgic rerelease, pairing it with labels that serve street and Generation Z audiences. The partnerships span price points and product types, from 1,430 yen blind boxes to apparel, and each announcement cites the 1974 origin, keeping the brand's long history explicit in each new context.
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The first collaboration between Monchhichi and the fashion brand EMODA brings five items, including a photo print oversized sweatshirt, jacquard high-neck crop knit, check ear flap cap, two-tone boa tote bag, and a keychain. Advance reservations open August 28 on the RUNWAY channel online store, with early sales starting September 13 at LUMINE EST Shinjuku.
Monchhichi, the plush toy introduced by Sekiguchi in 1974, is teaming up with streetwear brand WIND AND SEA for a new collaboration collection. The lineup blends the character's familiar charm with street culture-inspired graphics and colors, and includes adult items plus kids' sizes for family styling. Preorders run until August 23 at 23:59.
atmos's original character TENKYU is collaborating with Monchhichi, the plush toy first released by Sekiguchi in 1974. The lineup includes a keychain and two T-shirt designs featuring Monchhichi in TENKYU costumes. Items go on sale August 8, 2026 at atmos stores, atmos pink stores, and the atmos online shop.
Dreams has released the second series of HIPPERS Monchhichi decorative figurines, the COLORS:Wink Series. Pre-orders are open at the Dreams online shop, with general release on July 24, 2026. The blind box set includes 8 types (6 regular + 2 secret) at 1,430 yen each. Monchhichi, created by Sekiguchi in 1974, has sold over 70 million units worldwide.