Michi Iijima, Former SMAP Manager, Named HYBE JAPAN Executive Producer
Michi Iijima, the former manager of SMAP who helped build the group into a national idol phenomenon, has been appointed J-POP Executive Producer at HYBE JAPAN. She will continue her role at CULEN while working to create new entertainment originating from Japan. HYBE JAPAN cited her multi-talent model and content creation know-how as key to its Japan-specific strategy under HYBE 2.0. Iijima said she is convinced the future lies in fandom and will focus on fusing fandom with entertainment.