Max Factory is actively expanding its PLAMAX, PLAMATEA, figma, Naked Angel, and Nendoroid lines with new releases scheduled through early 2027, including the first Girls' Frontline 2: Exilium figma and the first PLAMATEA character figures from Evangelion.
Max Factory's product lines are broadening across multiple categories. The PLAMAX brand added four Honda motorcycle kits to its Rider's Portrait series, each including a rider figure and offered in three color variants, scheduled for December 2026. The same month sees the 31st installment of the Naked Angel series, a 3D-scanned 1/20 scale model of actress Alice Otsu. PLAMAX also released a 1/72 scale VF-19P Excalibur from Macross Dynamite 7, the first kit for that variant, with new parts for speaker units and a Nekki Basara figure.
The PLAMATEA line, a collaboration between Good Smile Company and Max Factory, expanded beyond mecha into character figures with Rei Ayanami and Asuka Langley Shikinami from the Rebuild of Evangelion films. Both 170mm movable kits include multiple expression parts and accessories, and are set for December 2026 at 7,700 yen each. Prototype production is by SELECT D.
In the figma line, Max Factory announced Kurukai from Girls' Frontline 2: Exilium, the first character from that game to join the line, scheduled for April 2027. The figure includes three face plates with movable eyes and multiple weapons. The same figma of Kurukai topped Amazon Japan's Hobby New Arrivals Ranking as of June 17, 2026, indicating strong consumer demand. Max Factory also re-released Nendoroid figures of Amaterasu and Shiranui from Okami for the franchise's 20th anniversary, shipping in October 2026, with regular and DX versions supervised by character designer Kenichiro Yoshimura.
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The figma of Tanya Degurechaff from 'Saga of Tanya the Evil' is getting a re-release in February 2027. Produced by Max Factory, the figure stands 130mm tall and includes three face plates (normal, insane, sneering) plus a rifle and a stand. A bonus 'awakened face' is available at the Good Smile Company official shop. Price is 9,000 yen.
Good Smile Company and Max Factory announced three new figures from the game The First Descendant on July 2, 2026. Pre-orders opened the same day. The lineup includes a figma of the swimmer Valby, a Nendoroid of the light-speed runner Bunny, and a 1/7 scale figure of Ultimate Bunny. The Valby figma stands 156mm tall and includes a removable helmet, water effects for swimming poses, and weapons Thunder Cage and Peace Maker. It costs 14,900 yen and ships in May 2027. The Nendoroid Bunny is 100mm tall, comes with a smiling face, closed-eye smiling face, thunder gauge, and a helmet-off head part. It costs 8,800 yen and ships in January 2027. The Ultimate Bunny 1/7 scale figure is 260mm tall, features a metallic full-face mask and detailed armor painting, costs 35,000 yen, and ships in July 2027. All three are available for pre-order through Good Smile Company's official shop, AmiAmi, Animate, Rakuten, and Amazon.
Max Factory's PLAMAX brand announced four new plastic model kits in its Rider's Portrait series, featuring the Honda Rebel 1100, Fusion, FTR223, and MOTRA. Each kit includes a rider figure and a motorcycle, offered in three color variants. They are scheduled for release in December 2026 at 2,000 yen each.
Good Smile Company and Max Factory are adding Rei Ayanami and Asuka Langley Shikinami from the "Rebuild of Evangelion" films to their PLAMATEA line of movable plastic model kits. Both figures stand approximately 170mm tall and are scheduled for release in December 2026 at 7,700 yen each. The Rei Ayanami kit includes three expression parts-serious, smiling, and glaring-with decals for eye direction, plus a glasses case accessory. The Asuka Langley Shikinami kit includes smiling, embarrassed, and "Are you stupid?" faces, along with a puppet accessory. Both models feature movable joints, pre-painted parts, and color-separated molding. They come with a base that has a movable support arm and can hold weapons from the separately sold MODEROID Evangelion Unit-01 kit. Prototype production is by SELECT D.
Dengeki Hobby Web published the top 10 in Amazon Japan's Hobby New Arrivals Ranking for the Figures & Collector Dolls category as of June 17, 2026. Max Factory's Girls' Frontline 2: Exilium figma Kulkai took first place, followed by a Sanrio Pompompurin figure and a Kotobukiya Pokémon Touko figure.
Max Factory will release a figma of Kurukai, the elite doll and commander of H.I.D.E.404 from Girls' Frontline 2: Exilium, in April 2027. The articulated figure includes three face plates with movable eyes, an assault rifle, a baton, a removable axe, and a handgun, and stands about 156mm tall.
Max Factory announced the 31st installment of its Naked Angel plastic model series, featuring actress Alice Otsu. The 1/20 scale model uses 3D scanning to reproduce her body and includes two poses. It is set for release in December 2026 at 3,080 yen.
Max Factory's PLAMAX line is releasing a 1/72 scale plastic model of the VF-19P Excalibur in Battroid mode from Macross Dynamite 7. The kit includes new parts for the time-space resonance speaker units, a same-scale Nekki Basara figure, and a gunpod. Reservations are open at Rakuten Books for 7,806 yen.
To mark the 20th anniversary of Okami, Max Factory is re-releasing Nendoroid figures of Amaterasu and Shiranui, supervised by character designer Kenichiro Yoshimura. Both regular and DX versions with extra accessories will ship in October 2026. The Good Smile Company shop offers exclusive bonuses.