Lionel Messi is featured in a promotional video for Spider-Man: Brand New Day alongside Tom Holland, and was named to Time magazine's TIME100 Sports 2026 list in the Icons category.
Lionel Messi appears in a promotional video for the film Spider-Man: Brand New Day, released on July 1, 2026. The video shows Tom Holland's Peter Parker encountering Messi at a New York cafe, where Messi uses a Spider-Man tracking app and then web-swings with the hero. The film is scheduled for release on July 31, 2026, simultaneously in Japan and the United States. The crossover ties the film's release to the ongoing World Cup, leveraging Messi's global profile and Argentina's round-of-16 match on July 4.
Earlier in June 2026, Messi was named to Time magazine's TIME100 Sports 2026 list in the Icons category. The list also includes Shohei Ohtani, LeBron James, and esports player Faker, who was selected in the same category. Time introduced Faker as 'widely regarded as the best esports player of all time,' citing his six world championship titles and his role as a symbol of esports industry growth. Messi's inclusion places him alongside traditional sports icons on a major global influence list.
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A new promotional video for Spider-Man: Brand New Day shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe. Messi uses a Spider-Man tracking app, then web-swings with the hero. The film releases July 31 simultaneously in Japan and the US.
Lee Sang-hyeok, known as Faker, the T1 'League of Legends' player, has been selected for TIME100 Sports 2026 in the Icons category, alongside Lionel Messi, Shohei Ohtani, and LeBron James. Time introduced him as 'widely regarded as the best esports player of all time,' citing his six world championship titles and his role as a symbol of esports industry growth.