Sanrio Characters Join LINE FRIENDS 15th Anniversary With Pop-Up in Shibuya
LINE FRIENDS announced a collaboration with Sanrio Characters marking the brand's 15th anniversary, with a story that shows the two groups preparing a surprise birthday party for Brown. The concept follows secret shopping trips, cake making, and party outfits while Brown remains unaware. A pop-up at LINE FRIENDS SQUARE SHIBUYA and other retail rollouts are planned for January 2027, with item details still to come.