Kim Yong Ha

Facts

Announced: delivered the opening keynote at BIC2026 in Busan · 2026-08-20

Connections

Directs: blue archive
Produces: project rx

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All coverage

Aug 20

Blue Archive Director Kim Yong-ha Keynotes BIC2026 on Subculture, IP, and AI

NEXON Games IO division head Kim Yong-ha delivered the opening keynote at BIC2026 in Busan, tracing how subculture games grew from niche to a market larger than any single major game. He detailed Blue Archive's IP design around lifestyle, repeated actions, symbols, and relationships, then asked what human aesthetic judgment remains in an AI era.

Jun 16

Blue Archive Staff's New Title Project RX Opens Official X Account

Nexon opened the official X account for Project RX, a new title involving Blue Archive development staff including general producer Kim Yong-ha and illustrator YutokaMizu as art director. The subculture game is in development for PC, console, and smartphone, with a teaser trailer showing character interactions and battle scenes.