iPhone 18 Pro Prices May Rise 10 to 20 Percent, TrendForce Says
Apple is expected to announce the iPhone 18 Pro series at a special event on September 9 (September 10 in Japan), and price projections from Taiwan's TrendForce suggest a significant increase over the current models. According to TrendForce's smartphone market research released September 3, the iPhone 18 series could cost 10 to 20 percent more than the previous generation. U.S. outlet MacRumors applied TrendForce's earlier June forecast of a 14 to 18 percent rise to these projections, estimating the iPhone 18 Pro will start at 1,249 to 1,299 dollars, or roughly 220,000 to 230,000 yen in Japan, while the iPhone 18 Pro Max could start at 1,349 to 1,399 dollars, about 230,000 to 250,000 yen. That would mark an increase of roughly 25,000 to 35,000 yen over the current iPhone 17 Pro, which starts at 1,099 dollars (194,800 yen in Japan), and the iPhone 17 Pro Max at 1,199 dollars (214,800 yen in Japan). TrendForce attributes the higher prices mainly to surging memory costs, which it says could rise nearly 400 percent year over year for the 256GB Pro model in the third quarter of 2026. Total component costs for that model are seen climbing about 38 percent year over year.