Guilty Tansan Nope

Facts

Noted: passed 100 million units shipped in 150 days · 2026-09-02
Noted: March 24 nationwide launch · 2026-09-02
Noted: took a 6.8 percent share of the carbonated drink market from March to July 2026 · 2026-09-02
Noted: recognition rate at 62 percent five months after release · 2026-09-02
Noted: fastest for a Suntory beverage new product in the Reiwa era · 2026-09-02

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Sep 2

Guilty Tansan NOPE Hits 100 Million Units in 150 Days, Fastest Suntory Reiwa Launch

Suntory Beverage & Food said on September 2 that its carbonated drink Guilty Tansan NOPE passed 100 million units shipped in 150 days since its March 24 nationwide launch, the fastest for a Suntory beverage new product in the Reiwa era. The company estimates the drink took a 6.8 percent share of the carbonated drink market from March to July 2026, and a survey put its recognition rate at 62 percent five months after release.