Facts
- Noted
- is Ferrari's debut electric vehicle · 2026-08-17
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- designed with Jony Ive's LoveFrom · 2026-08-17
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- sold for $40 million at an RM Sotheby's auction in Monterey, California · 2026-08-17
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- pre-auction estimate was $1.1 million · 2026-08-17
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- features a special pigment that shifts from green to purple depending on light angle · 2026-08-17
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- auction result was roughly 36 times the estimate · 2026-08-17
- Noted
- commands collector value despite mixed early media reception · 2026-08-17
Structured graph also available as JSON at /public/entities/ferrari-luce.
CC BY 4.0.
Aug 17
The first Ferrari Luce, Ferrari's debut electric vehicle designed with Jony Ive's LoveFrom, sold for $40 million at an RM Sotheby's auction in Monterey, California. The pre-auction estimate was $1.1 million. The Tailor Made edition, themed around light, features a special pigment that shifts from green to purple depending on light angle.