COVER Corporation is running multiple hololive production events and collaborations across Asia, including pop-up stores in Taiwan and Shanghai, a mobile game launch, and theatrical screenings of its 7th fes event, with merchandise and archive tickets on sale.
COVER Corporation has spent the summer of 2026 expanding hololive production's physical and digital footprint. The company launched "hololive Dreams" on July 23 for iOS, Android, and Steam, its first official smartphone title for the VTuber group, developed with QualiArts. The free-to-play rhythm and RPG game surpassed 1.5 million pre-registrations, triggering rewards for all 54 participating talents. A 15-day campaign adds 25 songs, and players can pick one talent at the highest rarity at the start.
Physical retail events have been a steady thread. A "hololive Spring Travel Diary" pop-up store ran in Taiwan from July 1 to August 9, followed by a "hololive production Midsummer|Kenting Travel Diary" store opening August 11 at Top City Taichung, both with NoonX. A separate pop-up, "holonatsu Paradise," lands in Shanghai from August 30 to September 9 through SUNRISEPOP, with exclusive merchandise. A collaboration with Medialink Group brings an afternoon tea-themed merchandise line to ACGHK 2026 in Hong Kong, and a limited-time crossover with the Taiwanese mahjong game Celebrity Mahjong started July 15.
COVER also extended the reach of its March 2026 all-members live event, "hololive 7th fes. Ridin' on Dreams," with theatrical after-screenings across Japan in late August and early September. Each screening includes a comment video from two talents, and attendees may cheer and use penlights. The company released an official report on Nene Momosuzu's first solo live, held July 29 at Tokyo Garden Theater, with archive tickets now on sale.
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Bandai Namco Amusement America and hololive English -Justice- will launch the POP-UP STORE -City Groove in September 2026. The limited-time event visits five US cities through March 2027, offering exclusive merchandise, a mini game, and photo opportunities. Each stop features newly illustrated city-pop inspired artwork created for the event.
COVER Corporation announced on August 18 that it will hold a series of events themed around "hololive Dreams," the first official smartphone game for Hololive, to commemorate the 9th anniversary of Hololive Production. The initiative includes two major projects: the walking event "Holo~Cal Yokohama Arc" and the music and fireworks event "Holo Hanabi 2026." The Holo~Cal Yokohama Arc, the second installment of the local support project, runs from September 18 to October 9 in the Yokohama Minato Mirai area. It features collaborations with seven talents: Houshou Marine, Yukihana Lamy, Omaru Polka, Hakui Koyori, Kobo Kanaeru, Hakos Baelz, and Ichijou Ririka. Activities include a stamp rally, limited voice lines, collaboration drinks, newly drawn merchandise, and life-size panel displays at venues such as Yokohama World Porters and Minato Mirai Tokyu Square. Holo Hanabi 2026, titled "~ hololive production 9th Anniversary Fireworks ~Blooming Dreams," takes place on October 15 at Saitama Stadium 2002. The event, which returns after last year's show in Makuhari, will feature fireworks and drones synchronized with Hololive songs.
Cover Corporation released an official report for Nene Momosuzu's first solo live, held July 29 at Tokyo Garden Theater. The show featured a delivery-themed opening, a setlist including her signature song and hololive medleys, and a story of her becoming the strongest idol. Archive viewing tickets are now on sale.
COVER Corporation announced the SUNRISEPOP x hololive production late-summer mystery project "holonatsu Paradise," a pop-up event at Bailian ZX Creative Center in Shanghai from August 30 to September 9, 2026. The event features exclusive key visuals of seven hololive talents and a wide range of exclusive merchandise, including Shanghai-exclusive commemorative items.
COVER Corporation announced a new NoonX collaboration pop-up store, "hololive production Midsummer｜Kenting Travel Diary," opening August 11 at Top City Taichung and running through September 9, 2026. The event features Shirakami Fubuki, Houshou Marine, Tsunomaki Watame, Kobo Kanaeru, Hakos Baelz, and Juufuutei Raden in a tropical seaside theme with exclusive merchandise and interactive activities.
QualiArts and COVER Corporation launched "hololive Dreams" (abbreviated as "HoloDori") on July 23, 2026, for iOS, Android, and Steam. The game is the first official smartphone title for the hololive production VTuber group. It is a free-to-play rhythm and RPG set in a theme park, where players raise talents, play rhythm games and mini-games, and build a dream park. Pre-downloads for the smartphone versions began on July 22. The developers announced that cumulative pre-registrations surpassed 1.5 million, triggering in-game rewards for all 54 participating talents, including a "Kawaii Hairpin" accessory and five gacha tickets. To celebrate the launch, a "15-Day 25-Song Addition Campaign" will add 25 songs over 15 consecutive days, and a login bonus will award diamonds equivalent to 10 gacha pulls. Players can also obtain one talent of their choice at the highest rarity at the start of the game.
Cover Corporation announced a collaboration with Medialink Group for an afternoon tea party-themed merchandise line featuring seven talents from hololive, hololive Indonesia, and hololive English. The products debut at ACGHK 2026 from July 24 to 28 at the Medialink Group booth.
Cover Corporation announced on July 10, 2026, that the after-screening of the hololive Production all-members live event "hololive 7th fes. Ridin' on Dreams," originally held in March 2026, will be shown at theaters across Japan over four days. The screenings are scheduled for August 29 and 30, and September 5 and 6, 2026, with each day dedicated to one of the event's four stages. Tickets are priced at 4,500 yen for a regular ticket and 5,200 yen for a ticket including a set of silver tape and confetti stickers. A lottery system via Lawson Ticket runs in two rounds, starting July 10, followed by general and theater sales. Each screening will include an exclusive comment video from two talents: for Stage 1, Tsunomaki Watame and FUWAMOCO; Stage 2, Shishiro Botan and Elizabeth Rose Bloodflame; Stage 3, Kikirara Vivi and Pavolia Reine; Stage 4, Todoroki Hajime and Kaela Kovalskia. Attendees may use penlights and cheer vocally, but recording and photography are prohibited. All visitors receive a clear postcard featuring the event's key visual. Original goods will also be sold at the theaters.
COVER Corporation announced a limited-time collaboration between hololive production and the Taiwanese mahjong game Celebrity Mahjong, starting July 15, 2026. The crossover features talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with in-game events, exclusive outfit sets, a cheering event, card albums, and a merchandise booth at Comic Exhibition in Taipei from July 23 to 26.
COVER Corporation and NoonX will host a "hololive Spring Travel Diary" pop-up store at Big City Mall Hsinchu in Taiwan from July 1 to August 9, 2026. The event features six talents, exclusive merchandise, a lucky draw machine, a card gacha machine, a photo booth, and a Tokyo Sakura Photo Wall.