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COVER Corporation

COVER Corporation is running a pop-up store in Taiwan and launching a crossover with the mobile game Celebrity Mahjong, both in summer 2026.

Synthesized from 2 Yomimono stories · updated 1d ago

COVER Corporation expanded its presence in Taiwan with two concurrent events in summer 2026. The company partnered with NoonX to open a 'hololive Spring Travel Diary' pop-up store at Big City Mall Hsinchu from July 1 to August 9. The store features six hololive talents, exclusive merchandise, a lucky draw machine, a card gacha machine, a photo booth, and a Tokyo Sakura Photo Wall.

Separately, COVER announced a limited-time collaboration between hololive production and the Taiwanese mahjong game Celebrity Mahjong, running from July 15. The crossover includes talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with in-game events, exclusive outfit sets, a cheering event, card albums, and a merchandise booth at Comic Exhibition in Taipei from July 23 to 26. Both initiatives target the Taiwanese market through physical retail and digital crossover, using local partners and a popular regional game.

Key facts

Pop-up store dates
July 1 to August 9, 2026 at Big City Mall Hsinchu, Taiwan
Pop-up store partner
NoonX
Pop-up store features
Six talents, exclusive merchandise, lucky draw machine, card gacha machine, photo booth, Tokyo Sakura Photo Wall
Mahjong crossover start date
July 15, 2026
Participating talents in mahjong crossover
Houshou Marine, Hakui Koyori, Juufuutei Raden
Mahjong crossover content
In-game events, exclusive outfit sets, cheering event, card albums, merchandise booth at Comic Exhibition in Taipei (July 23-26)

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Connections

Structured graph also available as JSON at /public/entities/cover-corporation. CC BY 4.0.

All coverage

1d ago

Hololive 7th Fest After-Screening Hits Theaters Nationwide With Cheering Allowed

Cover Corporation announced on July 10, 2026, that the after-screening of the hololive Production all-members live event "hololive 7th fes. Ridin' on Dreams," originally held in March 2026, will be shown at theaters across Japan over four days. The screenings are scheduled for August 29 and 30, and September 5 and 6, 2026, with each day dedicated to one of the event's four stages. Tickets are priced at 4,500 yen for a regular ticket and 5,200 yen for a ticket including a set of silver tape and confetti stickers. A lottery system via Lawson Ticket runs in two rounds, starting July 10, followed by general and theater sales. Each screening will include an exclusive comment video from two talents: for Stage 1, Tsunomaki Watame and FUWAMOCO; Stage 2, Shishiro Botan and Elizabeth Rose Bloodflame; Stage 3, Kikirara Vivi and Pavolia Reine; Stage 4, Todoroki Hajime and Kaela Kovalskia. Attendees may use penlights and cheer vocally, but recording and photography are prohibited. All visitors receive a clear postcard featuring the event's key visual. Original goods will also be sold at the theaters.

2d ago

Hololive Production, Celebrity Mahjong Crossover Launches July 15

COVER Corporation announced a limited-time collaboration between hololive production and the Taiwanese mahjong game Celebrity Mahjong, starting July 15, 2026. The crossover features talents Houshou Marine, Hakui Koyori, and Juufuutei Raden, with in-game events, exclusive outfit sets, a cheering event, card albums, and a merchandise booth at Comic Exhibition in Taipei from July 23 to 26.

Jun 17

Hololive Spring Travel Diary Pop-Up Store Opens in Taiwan July 1

COVER Corporation and NoonX will host a "hololive Spring Travel Diary" pop-up store at Big City Mall Hsinchu in Taiwan from July 1 to August 9, 2026. The event features six talents, exclusive merchandise, a lucky draw machine, a card gacha machine, a photo booth, and a Tokyo Sakura Photo Wall.