bilibili has relaunched its global Android app without identity verification and plans iOS and broader country rollouts, while its subsidiary announced the September 17 release of the mobile game Lumi Master.
bilibili, founded in 2009 and China's largest streaming platform for Japanese animation, has been pushing outward on two fronts. In August 2026 it relaunched a global version of its smartphone app on Android, dropping the identity verification requirement that previously applied to overseas posting. The company announced the rollout on August 19 via its official overseas creator account, bilibili Creator Hub. As of that announcement, the app is Android-only, with an iOS version expected soon and support for additional countries planned. The global app mixes Chinese and international content, includes AI translation and AI dubbing, and covers game live streaming, e-sports, technology, anime-related fan content, and music.
The global app is a separate product from bilibili's Southeast Asia-focused anime platform, listed on Google Play as "BiliBili -HD Anime, Videos," which has over 100 million downloads. The new global version, listed as "bilibili - All your favorite videos are here," had surpassed 5 million downloads on Google Play by the time of the announcement. Feedback and bug reports are collected on an official Discord server.
On the gaming side, BILIBILI HK LIMITED announced on August 27 that Lumi Master, a free-to-play monster-raising RPG, would release September 17 for iOS and Android. Set on the Lumia Continent, the game offers over 100 types of creatures called Lumi, vertical-screen one-handed play, an auto function, and a speed-up option reaching 1000x, adjusted after closed beta feedback. Global pre-registrations have surpassed 3 million. A pre-registration campaign offers a chance to win a Nintendo Switch 2 and in-game items. Major updates are planned every two months after release.
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bilibili relaunched a global version of its app on Android on August 19. The new version no longer requires identity verification for posting overseas, and it reportedly mixes Chinese and international content. The company plans to launch on iOS and in other countries soon. bilibili, founded in 2009, is China's largest streaming platform for Japanese animation and invests in anime productions, including the Aniplex partnership To Be Hero X.
BILIBILI HK LIMITED announced on August 27 that Lumi Master, a free-to-play monster-raising RPG, will officially release on September 17 for iOS and Android. The game, set on the Lumia Continent, lets players catch and train creatures called Lumi, with over 100 types available. Gameplay uses a vertical screen for one-handed taps, and an auto function lets Lumi handle exploration, gathering, and battles. A speed-up function supports up to 1000x speed, adjusted after player requests during the closed beta test. Raising Lumi leads to evolutions; examples include Nyampachi evolving into dual-blade-wielding Nyarning, and Yumenysha changing into multiple forms. Players can also trade items and Lumi at an exchange, team up for ranking battles at Adventurer's Square, and earn resources at home even while logged out. Global pre-registrations have surpassed 3 million. A campaign offers pre-registrants a chance to win a Nintendo Switch 2 and in-game items like Rainbow Lumi Egg and stamina after launch. Major updates are planned every two months post-release.
Chinese video platform bilibili has begun distributing a global version of its smartphone app, the company announced on August 19, 2026 via its official overseas creator account, bilibili Creator Hub. As of the announcement, the app is available only on Android, with an iOS version expected soon and support for additional countries planned. The global app highlights three main features: access to content distributed worldwide, improved translation performance, and a simplified sign-up process that does not require identity verification, a departure from the stricter registration bilibili has previously enforced. On Google Play, the app is listed as "bilibili - All your favorite videos are here" and has been downloaded over 5 million times as of the time of writing. The app also includes an AI translation function and AI dubbing, which bilibili says lets users "enjoy videos from creators around the world more closely, transcending language barriers." Content spans game live streaming, e-sports, technology, anime-related fan content, and music. The global version is a separate app from "BiliBili -HD Anime, Videos," bilibili's Southeast Asia-focused anime platform, which has over 100 million downloads. Feedback and bug reports for the global version are accepted on an official Discord server.