Beyblade X is in a period of high demand and production strain, with Takara Tomy increasing output and holding made-to-order sales for several products. The line is expanding through collaborations, new game content, and retail events, with a PS5 version of the Evol Battle game confirmed but not yet dated.
Beyblade X, the fourth-generation spinning top series, entered 2026 with demand that has repeatedly outstripped supply. Takara Tomy acknowledged in May that certain products were on backorder and said it would strengthen production capacity, a rare official admission of strain. By August, shortages that had persisted since spring and around Golden Week prompted the company to shift some sales to a made-to-order model, with three products (the CX-16 Start Dash Set C, UX-20 Starter Glory Valkyrie LF, and UX-21 Hells NETHER Deck Set) open for orders in early August and shipping around mid-January 2027. The development team apologized in a YouTube video the same day.
The line's commercial strength is backed by numbers and by design intent. First-year domestic sales in Japan were three times those of the prior Burst generation, and Marketing and Product Group General Manager Hisato Takaoka said at Anime Expo that the team's goal was to surpass Burst's mechanic and push the series toward a competitive, sports-like experience. That ambition extends to a new X Dash mechanic, which accelerates a top when a gear on its tip engages with rails inside the stadium. President and CEO Akio Tomiyama, in the same Expo setting, tied the company's strategy to a manufacturing shift out of China and to a continued bet on physical toys.
The series is also reaching players through non-toy channels. A free battle stadium opened inside JR Akihabara Station in June, and a HAWKINS kids' sneaker collaboration arrived at ABC-Mart in July. On the game side, Furyu confirmed a PlayStation 5 version of Beyblade X: Evol Battle, the first Sony platform release for the game, alongside new DLC packs for the Nintendo and Steam versions. A starter set collaboration with Ultraman Tiga is set for September, and a Japan national football team version of a starter bey was sold made-to-order through the JFA STORE.
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BEYBLADE X demand has surged worldwide, leaving products short mainly in Japan and Asia since spring 2026. Takara Tomy announced emergency production increases on July 29 and began made-to-order sales through Takara Tomy Mall. At TOKYO Toy Show 2026, development team member Yamamoto said the decision follows the brand's core principle: Beyblade is a physical toy, and players cannot play without the product in hand.
Takara Tomy Arts is releasing a capsule gacha line of BEYBLADE X mini shooters in six designs: Dransword, Hells Scythe, Wizard Arrow, Knight Shield, Phoenix Wing, and Cobalt Dragoon. Each capsule is an all-in-one set with the bey, a shooter, and a winder, so it can be played immediately. Five beys pair with right-spin shooters; Cobalt Dragoon comes with a left-spin shooter and winder. Each capsule costs 300 yen including tax, with release set for early September 2026.
Takara Tomy President and CEO Akio Tomiyama sat down with Anime Herald at Anime Expo 2026. He discussed Beyblade's strategy-driven design, the company's move of manufacturing from China to Vietnam, Indonesia, and Thailand to avoid tariffs, and his argument that physical toys remain central even as digital marketing grows.
At Anime Expo, the BEYBLADE X team discussed the design of the X Dash mechanic, which accelerates a top when a gear on its tip engages with rails inside the stadium. Marketing and Product Group General Manager Hisato Takaoka said the goal was to surpass the Burst mechanic of the prior generation and push BEYBLADE toward a competitive, sports-like experience. First-year domestic sales in Japan were three times those of Burst.
Comic book and manga letterer Dave Lanphear died on August 18 from complications related to diabetes, according to a Bleeding Cool report that his sister Tera Lanphear first shared on Facebook on August 22. He was 58. Lanphear was an award-winning cartoonist, letterer, art director, and story producer. He was born on June 5, 1968, and worked as a newspaper illustrator from 1985 to 1989. He joined Comicraft in 1994, where he helped advance digital lettering techniques, then left in 1999 to lead the lettering department at CrossGen Entertainment. He later co-founded Artmonkeys Studios and worked as a freelance letterer. His comic credits span Marvel, DC, Image, Valiant, Malibu, and Dynamite, with work on titles like Batman: The Long Halloween, Superman '78, Mighty Avengers, and Wonder Woman. In manga, he lettered Beyblade, Bleach, Densha Otoko, and Oyayubihime Infinity. He won two Eisner Awards in 2011 for Return of the Dapper Men and Mouse Guard: Legends of the Guard, and was nominated for Harvey Awards as Best Letterer in 2012 and 2014. Comic-Con International posted condolences on Thursday, noting his prolific work across major publishers.
Takara Tomy announced on July 29 that it will increase production and hold made-to-order sales for some BEYBLADE X products after shortages continued since spring 2026. The company said demand for the fourth-generation spinning top series has exceeded expectations worldwide, particularly in Asian regions including Japan, Hong Kong, and Taiwan. Shortages have persisted since around Golden Week, and even new products released from June to August have not been supplied in sufficient quantities. The increased production will roll out sequentially from the end of July to August, with supply volumes expanding thereafter. Three products will be sold via made-to-order on the Takara Tomy Mall: the CX-16 Start Dash Set C, UX-20 Starter Glory Valkyrie LF, and UX-21 Hells NETHER Deck Set. The application period runs from 12:00 on August 7 to 23:59 on August 11, with shipping scheduled for around mid-January 2027. Orders are limited to one per person or household to prevent resale and hoarding. The BEYBLADE X development team apologized for the shortage in a YouTube video released the same day.
ABC-Mart will release a collaboration sneaker between Beyblade X and the HAWKINS kids' shoe line on July 30. The MACH BEY shoe features a dial-fit system for easy adjustment and quick removal. It costs 6,490 yen and comes with a limited sticker for early buyers. Select stores will also display Beyblade series history panels.
Takara Tomy Mall is running a lottery for the BEYBLADE X UX-21 HellsNesser Deck Set and the BX-57 3on3 Deck Case Black Ver. until July 20, 2026. The deck set includes the balance-type HellsNesser Z blade with a height-switchable blade and a bit combining offense and defense. The case is a black version of the 3on3 case. Both items are scheduled for release on August 8, 2026.
Takara Tomy's BEYBLADE X has announced its first collaboration with the Ultraman series, releasing a starter set themed after Ultraman Tiga on September 12, 2026. The set features interchangeable parts to replicate Tiga's three forms, a special launcher, and a sticker. It will be displayed at events in July and released in eight Asian regions.
Furyu Corporation announced on July 2 that the PlayStation 5 version of Beyblade X: Evol Battle has been confirmed for release. The company also released two new DLC packs for the game on the Nintendo Store: Digital Bey Booster VOL.6 and VOL.7, which add a total of eight new Beyblades. VOL.7 is available for free until July 22 at 23:59 JST. The Steam versions of the DLC are scheduled for July 30. Alongside the DLC, Furyu launched Season Pass VOL.2, Special Blader Pack VOL.2, a Super Ultimate Pack bundling previous and current content, and a Super Ultimate Edition that includes the base game. All four bundles are offered at a 15 percent discount during a launch sale. The Steam versions of the Super Ultimate Pack and Super Ultimate Edition also include a soundtrack. The PS5 version's release date has not been announced.
Takara Tomy announced the UX-00 Starter Samurai Saber 5-60K Metal Coat: Samurai Blue Japan National Football Team Ver. Beyblade will be available for made-to-order sales at the JFA STORE. The product features a Samurai Blue color scheme inspired by the Japan national football team and includes a winder launcher starter and a team sticker. Orders run from June 19 to July 20, 2026, with delivery scheduled for late November 2026.
A collaboration event between Takara Tomy's Beyblade X and the in-station shop TOPPA!!! BASE AKIBA will run from June 13. The event includes a free battle stadium for hands-on play and sales of Beyblade X products, all inside the ticket gates of JR Akihabara Station.
Takara Tomy announced that certain Beyblade X products are in short supply and experiencing backorders due to demand exceeding expectations. The company is strengthening production capacity and increasing output for domestic and overseas markets, though specific details on scale or timing have not been disclosed.