BEAMS is marking its 50th anniversary in 2026 with two projects: an original Roblox game and a Tokyo Game Show collaboration collection sold through its BEAMS MANGART label. Both were announced in August and September 2026.
BEAMS turns 50 in 2026, and its anniversary output as covered by Yomimono runs twice: a game and a collection. On August 7, 2026, the original Roblox game "Mannequin kara Fuku wo Atsume ro!" (STEAL THE CLOTHES) was released, jointly developed by WAKA and BEAMS. The game is a collection-style experience where players explore a city, gather fashion items, and compete to steal items from other players. It is BEAMS's first original game, made to build a connection with Gen Z and Gen Alpha customers.
On September 15, 2026, CESA begins selling GAME ARTeee COLLECTION, a limited-time Tokyo Game Show 2026 collaboration with the BEAMS MANGART label, at two BEAMS stores and the BEAMS online shop. The collection marks TGS's 30th anniversary and BEAMS's 50th. It includes seven T-shirts drawn by Zashikiwarashi, a group-illustration T-shirt, and an All-Star T-shirt, all on pre-order.
The two projects share a 50th-anniversary frame but diverge in reach. The Roblox game is BEAMS's own original title, developed with WAKA. The TGS collection ties the show's 30th anniversary to a STAFF WEAR PARTNER arrangement, putting seven domestic publishers' characters on one garment under BEAMS MANGART and extending the show's merchandise beyond the Makuhari Messe floor, as stated in the take. Coverage places both inside 2026, with no further projects from the anniversary covered.
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BEAMS is releasing a special BE@RBRICK with the BEAMS logo built into its body to mark the brand's 50th anniversary. It comes in two sizes: a 100% figure at roughly 7 cm for 4,400 yen, and a 400% figure at roughly 28 cm for 27,500 yen, which includes a light-up unit. Both are scheduled for October 2026 and pre-orders are open on the BEAMS official online shop.
CESA will sell GAME ARTeee COLLECTION, a limited-time Tokyo Game Show 2026 collaboration with the BEAMS MANGART label, from September 15 at two BEAMS stores and the BEAMS online shop. The collection marks TGS's 30th anniversary and BEAMS's 50th. It includes seven T-shirts drawn by Zashikiwarashi, a group-illustration T-shirt, and an All-Star T-shirt, all on pre-order.
WAKA and BEAMS jointly developed and released the original Roblox game "Mannequin kara Fuku wo Atsume ro!" (STEAL THE CLOTHES) on August 7, 2026. The game, BEAMS's first original game, is a collection-style experience where players explore a city, gather fashion items, and compete to steal items from other players.
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