ARROVA is selling VRChat digital fashion through its TOKYO AVATAR GATE marketplace, with a Re:Zero line due in two waves on October 28 and November 4, 2026. It previously released a Matsuken Samba II costume and dance motion on September 9, 2026.
ARROVA's business through these two stories is digital clothing for VRChat avatars, sold through a marketplace it operates called TOKYO AVATAR GATE. The studio handles planning, production, and design on both lines, while V Inc. handles VRChat costume support and data adjustment and produces some items. That division of labor is identical in both announcements.
The first release, on September 9, 2026 at 17:00, was a Matsuken Samba II costume and dance motion with music built from 3D model and motion data of Ken Matsudaira's earlier virtual live performances, with material data from Sanki Promotion and Shogakukan. Buyers could take the kimono costume and gimmick as a 1,650 yen set, or either alone at 1,100 yen. A TOKYO AVATAR GATE world event ran in VRChat from September 12 to October 2, 2026, with an hourly song signal, a hunt for 10 hidden Mini Matsuken figures, and a photo spot.
The Re:Zero line shifts the source material from a stage act to a TV anime and splits the sale in two. Six apparel items go on sale October 28, 2026 at 12:00, all priced at 3,300 yen tax included, from an Emilia print T-shirt and Rem denim pants to a Beatrice short zip-up parka and Natsuki Subaru wool wide short pants with layered tops. Six accessories and goods follow November 4 at 12:00, priced from 1,650 yen to 2,200 yen, including an Emilia ita-bag, a Subaru memorial capsule and tag necklace, and an Echidna ring.
What is settled is the format: licensed character fashion sold as avatar items, with a flat apparel price on the Re:Zero line putting character choice ahead of item tier. The stories do not give sales figures or say how either release performed.
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3d ago
ARROVA Inc. will sell VRChat-compatible digital fashion based on the TV anime Re:ZERO -Starting Life in Another World- through its digital fashion marketplace TOKYO AVATAR GATE. The first wave, six apparel items, goes on sale October 28, 2026 at 12:00. The second wave, six accessories and goods, follows on November 4 at 12:00. All six apparel pieces cost 3,300 yen tax included, including an Emilia print T-shirt, Rem denim pants, a Ram ruffled turtleneck knit top, a Beatrice short zip-up parka, an Echidna leather skirt, and Natsuki Subaru wool wide short pants with layered tops. The goods line runs from 1,650 yen to 2,200 yen, covering an Emilia ita-bag, a Subaru memorial capsule and tag necklace, a Rem collar choker, a Ram tag bangle, Beatrice slip-on sandals, and an Echidna ring. ARROVA handled planning, production, and design; V Inc. handled VRChat costume support and data adjustment and produced some items.
Sep 1
ARROVA will sell a Matsuken Samba II costume and dance motion with music as VRChat digital fashion on the TOKYO AVATAR GATE marketplace starting September 9, 2026 at 17:00. The items are based on 3D model and motion data from Ken Matsudaira's previous virtual live performances, with ARROVA producing and V Inc. handling the VRChat costume and gimmick implementation. Material data comes from Sanki Promotion and Shogakukan. Three products go on sale: a set combining the kimono costume with the dance motion and music gimmick for 1,650 yen, and the costume alone or the gimmick alone for 1,100 yen each. The gimmick lets desktop users dance the Matsuken Samba II along with the music. A limited-time event runs in the TOKYO AVATAR GATE world on VRChat from September 12 to October 2, 2026. During the event, an 'All-Night Matsuken Time Signal' plays the song once an hour at five minutes past, and twice an hour on Fridays. The world also holds a hunt for 10 hidden Mini Matsuken figures and a photo spot with Ken Matsudaira's 3D model and a gold flurry filter.