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Aniplex reported record net sales of ¥212 billion for the fiscal year ending March 2026, a 45 percent increase, driven by Demon Slayer: Infinity Castle and Kokuho. However, subsidiary studios CloverWorks and Boundary posted net losses, while A-1 Pictures returned to profit after a loss the prior year. Egg Firm's net profit fell by more than 50 percent.
Aniplex announced on June 29 that the Switch 2 edition of "Demon Slayer: Kimetsu no Yaiba - The Hinokami Chronicles 2" will launch on October 29, priced at 7,810 yen. The edition bundles the base game with the "Infinity Castle Arc Chapter 1" Character Pass, which adds seven characters including Tanjiro Kamado (Infinity Castle Arc), Zenitsu Agatsuma (Infinity Castle Arc), Giyu Tomioka (Infinity Castle Arc), Shinobu Kocho (Infinity Castle Arc), Doma, Akaza (Infinity Castle Arc), and Kaigaku. The Switch 2 version supports high-resolution display and 60 FPS, with clearer character expressions and skill effects. It supports offline two-player versus battles, online versus battles with the existing Switch version (though those matches run at 30 FPS), and local wireless battles between Switch 2 consoles. A separate upgrade pass for Switch version owners will also be available on the same day for 550 yen, allowing save data transfer but not including the character pass. Store-specific purchase bonuses include a CyberConnect2-produced sticker and a ufotable reproduction art.
A survey commissioned by Japan's Ministry of Economy, Trade, and Industry estimated that sales of counterfeit anime and other character products caused ¥4.7 trillion (US$30.4 billion) in financial damages in 2025. The figure is the first to measure the impact of piracy on the merchandise market, as previous editions of the survey only calculated damages from digital content piracy. The survey was conducted by advisory firm PwC Consulting on behalf of the Content Overseas Distribution Association. In a separate finding, internet monitoring firm Adish identified at least 841 counterfeit anime merchandise items with prices totaling ¥22.2 million (US$140,000) being sold online for five top anime airing in the second quarter of 2025. The report also noted that overseas licensees struggle to combat counterfeits because anime companies often lack sufficient chain of title documentation to submit infringement claims. Separately, the newsletter reported that Aniplex acquired anime production planning company Egg Firm, and that a permanent Sailor Moon stage musical production will begin performances in April at Tokyo's Shinagawa Prince Hotel.
Aniplex president Atsuhiro Iwakami will become the next president and CEO of Sony Music Entertainment Japan, effective April 2026, as reported by the Nikkei and covered by Animenomics. Iwakami, who has led Aniplex for ten years, will be the first executive with a video production background to head the Japanese music giant. The appointment reflects the growing influence of Aniplex within Sony Music Group, as more than half of Sony Music's sales in Japan now come from non-music sources, including Aniplex. Aniplex produced both "Demon Slayer: Infinity Castle," the highest-grossing anime film globally, and "Kokuho," Japan's highest-grossing live-action film. External revenue from Sony Music's visual media and platform business, which includes Aniplex, rose 42.8 percent in the nine months ended December 2025 compared to the same period last year. Prior to leading Aniplex, Iwakami worked on productions such as the "Monogatari" series, "Puella Magi Madoka Magica," and "Sword Art Online," and produced the mobile game "Fate/Grand Order" and the "Demon Slayer" anime adaptation.
TV Asahi announced a four-year management plan aiming to double its anime production capacity by March 2030. The commercial broadcaster, known for Doraemon and Crayon Shin-chan, intends to shift from a television broadcasting business to one centered on IP creation. The plan follows recent successes with anime investments like Hell Teacher: Jigoku Sensei Nube and Medalist. TV Asahi will increase the number of anime projects where it leads the production committee, retaining a greater share of licensing royalties to boost anime business profits by 50 percent. It also plans deeper collaboration with subsidiary Shin-Ei Animation and major shareholder Toei Animation. The broadcaster will expand late-night anime slots from three and strengthen ties with streaming service Abema. India is a target for IP growth, building on Crayon Shin-chan's success there. TV Asahi also seeks to recruit creators for a generative AI studio for anime, dramas, and commercials. The company says it remains committed to television after securing top viewer ratings last year.