A3! is the subject of ongoing merchandise and retail campaigns, including the IDOL REWRITE Fair at Animate stores and a pop up store collaboration with Daimaru Matsuzakaya. The franchise's creative staff, such as director Ryo Fujihara, continue to contribute new visuals tied to these events.
A3! merchandise activity in late 2026 centers on two retail collaborations. The A3! x Daimaru Matsuzakaya pop up store opens at Daimaru Tokyo Store on August 19, 2026, with Daimaru Umeda Store following September 2. The event uses a new visual by Ryo Fujihara that shows troupe leaders in dressy outfits with black roses, distinct from their usual stage costumes. Over 20 item types go on sale, including bags, scarves, and standard goods, all positioned for daily use.
Following that, the A3! IDOL REWRITE Fair runs at Animate stores nationwide and Animate Online from September 19 to October 11, 2026. Purchases or pre-orders of eligible A3! products come with a bromide from a 24-type set covering all characters from the four troupes. New IDOL REWRITE goods launch the same day the fair starts.
The two campaigns share a focus on giving collectors reasons to buy across the full character lineup, and both lean on original artwork rather than existing stage visuals. Neither story covers game content, story updates, or anime production; the reported events are merchandise and retail promotions only.
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
1d ago
A3 Inc.'s online lottery eeo Kuji began sales of DELUTAYA merchandise on October 21, 2026, running through November 11. Each draw costs 880 yen including tax, with delivery scheduled for around late December 2026. Prizes use new illustrations on a wedding theme: an S Prize canvas board, A Prize acrylic stands, B Prize big acrylic keychains, C Prize acrylic cards, and D Prize can badges. Buyers get one random illustration card per five draws in a single transaction.
Oct 5
Hiroaki Yura, the representative and creator of studio AREA35, discussed TINY METAL 2 at Tokyo Game Show 2026 in an interview at the studio's booth. Yura said the project began because he loves Nintendo's Famicom Wars and decided to make a strategy game himself when no remake appeared. The sequel follows the original TINY METAL, which he said removed unit congestion and added flanking attacks, plus visibility rules where enemies cannot be attacked unless spotted and radar reveals them. Development is ongoing, and Yura described the team as about 200 people, up from roughly 13 years ago. New character Lysandra is a shop clerk designed by Yusuke Kozaki, not a playable unit. Former Blizzard writer Michael Chu wrote the story, with script localization handled by a writer credited on Ace Attorney titles. An anime adaptation is in progress through contacts including CG director Hiroyasu Kobayashi.
Sep 18
At Tokyo Game Show 2026, Insta360 is exhibiting shooting devices and accessories, including hands-free gimbal shooting with a camera fixed to a dedicated neck mount that records first-person footage with both hands free. Paired over Bluetooth with the head-mounted POV Head Tracker, the gimbal detects the orientation of the wearer's head and turns the camera toward whatever direction they look.
Aug 29
Animate stores nationwide and Animate Online will hold the A3! IDOL REWRITE Fair from September 19 to October 11, 2026. Purchases or pre-orders of eligible A3! products come with a bromide from a 24-type set featuring all characters from the four troupes. New IDOL REWRITE goods launch the same day.
Aug 11
The A3! x Daimaru Matsuzakaya pop up store opens at Daimaru Tokyo Store on August 19, 2026, with Daimaru Umeda Store following September 2. The event centers on a new visual by Ryo Fujihara featuring troupe leaders in dressy outfits with black roses, and sells over 20 types of items including bags, scarves, and standard goods.
Jul 15
Hiroyasu Kobayashi, CGI director of the Rebuild of Evangelion films, is directing the Tiny Metal: Zero Line anime at studio SAFEHOUSE. The pilot episode premiered at Japan Expo 2026. The anime is based on AREA35's tactical game series. Character designer Yūsuke Kozaki and composer Gō Shiina are attached. The game sequel Tiny Metal 2 is scheduled for spring 2027 on PC.
May 28
AREA35 will debut a playable demo of 'Tiny Metal 2' at BitSummit PUNCH in Kyoto, May 22-24. The turn-based strategy sim adds naval warfare, over ten new characters, and cooperative play. A party game spinoff, 'PROJECT BLITZ,' will also be on display. The Steam release is planned for spring 2027.