Virtual Market 2026 Summer, the 16th edition, ran July 11 to 26, 2026. HIKKY's official report says the event drew over 1.54 million total visitors, the highest ever, with 24.1% first-time attendees and 93.3% saying they want to participate next time.
Virtual Market 2026 Summer, the 16th edition, ran from July 11 to 26, 2026. The event drew over 1.54 million total visitors, the highest ever, according to HIKKY's official report. First-time attendees made up 24.1% of that figure, and 93.3% of respondents said they want to participate again.
The report also covers corporate booth experiences. It found 84.9% of booth visitors had improved impressions of companies, and 96.2% said they would choose products from companies they experienced. Fujikyu Railway's first exhibition drew 10,000 Discord registrations in 16 days, an example HIKKY cites in the report.
Hardware recommendations have become a recurring part of the event. Mouse Computer exhibited consecutively, returning after its Vket Recommended PC sold out the previous winter. The lineup expanded to six models: three standard configurations for playing VRChat and three creator-focused machines for streaming, recording, and Unity work. The joint verification by Mouse Computer and HIKKY covered four usage scenarios, from solo world exploration to large-event participation.
The 2026 Summer run also extended to physical Akihabara. VketReal 2026 Summer ran July 25-26 at Bellesalle Akihabara with a numbered ticket system and revamped avatar check registration. The related Akihabara walking event, Town-wide JOIN Operation!, doubled participating stores to 29.
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ZweiLance, the former Duel Masters pro known as Mr. Full Power, is holding TSUIOKU 2026 SUMMER on September 23 at Tokyo Ryutsu Center. As of September 1, only about 300 of the 1,200 slots were filled. He posted a YouTube video appealing to players, and spoke to KAI-YOU in an email interview.
HIKKY released the official report for Virtual Market 2026 Summer, its 16th edition held July 11 to 26, 2026. The event drew over 1.54 million total visitors, the highest ever. First-time attendees made up 24.1%, and 93.3% said they want to participate next time. The survey also found 84.9% of booth visitors had improved impressions of companies and 96.2% would choose products from companies they experienced.
The VOCALOID Collection ~2026 Summer~ ran from August 20 to 24, drawing over 7,200 submitted works and roughly 250,000 online viewers. OSTER project's "Music Continues feat. Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, KAITO" took first place in the TOP 100 ranking. The next event, The VOCALOID Collection ~2027 Winter~, is scheduled for February 19 to 23, 2027.
VketReal 2026 Summer, held July 25-26 at Bellesalle Akihabara, introduced a numbered ticket system and revamped avatar check registration, easing last year's crowding complaints. New features included a real-time message board linking VRChat and the venue, plus first-time exhibitors like NuNuPC and Ichikara.
Wonder Festival 2026 Summer, held July 26 at Makuhari Messe, featured a wide range of figures from Hololive talents, independent VTubers like Amami Luka, and original characters by popular illustrators. The event included garage kits, pre-sales, and original sculpts across many genres.
Kodansha released the gravure mook 'FRIDAY GOLD 2026 Summer' on July 13, featuring talent and YouTuber Shinonome Umi on the cover and opening pages. The issue includes 30 pages of new photos of Umi, a selection of gravure photos from other talents including voice actress Kanon Shizaki, and a 100-minute making DVD. The mook is priced at 1,300 yen.
HIKKY announced the VketReal 2026 Summer Akihabara walking event, featuring a record 29 participating stores and projects, roughly double the previous event. The collaboration, called Town-wide JOIN Operation!, includes restaurants, karaoke, body care, live houses, and shisha bars offering limited menus, novelties, and benefits. A stamp rally is also planned.
HIKKY announced that Mouse Computer will exhibit consecutively at Virtual Market 2026 Summer, running from July 11 to 26, 2026. The PC manufacturer returns after a successful debut last winter, when its Vket Recommended PC sold out. This time, the lineup expands to six models: three standard configurations for comfortably playing VRChat and three creator-focused machines for streaming, recording, and Unity work. New additions include models with AMD Radeon graphics, chosen for price-to-performance balance. Mouse Computer and HIKKY jointly verified each machine against four usage scenarios, from solo world exploration to large-event participation and creator workflows. The booth, located in the Parareal Akihabara venue, will feature a collaboration with VRChat creator Tokoroba, including a PC performance test that scores visitors' current hardware and ranks results. Mouse Computer cited strong demand and supply constraints from the previous event as reasons for the expanded offering.