Tabekko Doubutsu Land Opens Fifth Run With Digital Effects and Donuts
The fifth iteration of Tabekko Doubutsu Land shows the brand continuing to invest in interactive, digitally-enhanced physical experiences to maintain visitor interest.
Reporting from 1 source: Anime Anime.
The hands-on indoor event Tabekko Doubutsu Land, based on the long-selling biscuit brand, has opened its fifth iteration at ASOBUILD YOKOHAMA COAST. Titled Tabekko Doubutsu MIRAI LAB. ~Hoshifuru Kirarium~, the limited-time event runs until September 27, 2026, and features a giant LED monitor, a ball pit, video photo spots, a daily stage show, a web app with collectible tickets, and venue-exclusive donuts.
The Tabekko Doubutsu Land event series, which has drawn over 320,000 cumulative visitors across previous runs, now enters its fifth edition with a star-and-light theme. The centerpiece is a 10-meter-diameter circular LED monitor surrounded by a ball pit of about 12,000 white balls. New video-based photo spots let visitors pose as if riding a train through the night sky or sharing an umbrella under stars. A daily stage brings rotating animal characters for meet-and-greets, and a venue-exclusive web app lets guests collect star fragments to earn one of nine random MIRAI Ticket designs. The food area debuts Tabekko Doubutsu DONUTS, with nine animal-shaped flavors including a creme brulee Lion-kun donut available throughout the run.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.