Sleep Measurement E-Sports Cup Wins YouTube Works Award Gold
The award recognizes a pharmaceutical brand using a competitive gaming format to build a fan community around a health product, a crossover that YouTube Works judges deemed best in its category.
Key Facts
- SS Pharmaceutical's 'SLEEP FIGHTER II' tournament won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026.
- The tournament scored participants' sleep quality and used the data as part of competitive rules for 'STREET FIGHTER 6.'
- Twenty professional gamers, streamers, and VTubers competed at Ryogoku KFC Hall on July 5, 2025.
- ClaN Entertainment handled casting and tournament operations and announced the award on June 26.
- The event was the second edition of a campaign promoting the sleep-improving drug DRIEL.
Reporting from 1 source: ASCII.jp.
SS Pharmaceutical's sleep awareness e-sports event 'SLEEP FIGHTER II' won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026. The tournament, held in July 2025, scored sleep data and incorporated it into competitive rules for 'STREET FIGHTER 6,' with ClaN Entertainment handling casting and operations.
SS Pharmaceutical's 'SLEEP FIGHTER II' tournament, which scored participants' sleep quality and used the data as part of the competitive rules for 'STREET FIGHTER 6,' won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026. The event was the second edition of a campaign promoting the sleep-improving drug DRIEL. ClaN Entertainment, which handled casting and tournament operations, announced the award on June 26. Twenty professional gamers, streamers, and VTubers competed at Ryogoku KFC Hall on July 5, 2025. The award is part of the YouTube Works Awards Japan 2026, which recognize effective advertising campaigns on the platform.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.