Sega's Male VTuber Unit Hai Hapi!! Joins KADOKAWA's CSP Program
The deal brings a Sega-owned VTuber unit under KADOKAWA's existing creator network, expanding the program's reach beyond individual creators and into corporate talent groups.
Key Facts
- Sega's male VTuber unit Hai Hapi!! joined KADOKAWA's Creator Support Program (CSP) as of the announcement.
- The CSP program allows Hai Hapi!!'s four members-Momoru, Mero, Kurechika, and Shizuku-to legally use copyrighted works including games, anime, and karaoke sound sources.
- KADOKAWA's CSP launched in March 2022 and as of March 2026 serves over 780 channels with a cumulative subscriber base of over 68 million.
- Hai Hapi!! members play characters who gained the power of mythical beasts and operate in a virtual world.
Reporting from 1 source: PANORA.
KADOKAWA and Sega announced that Sega's male VTuber unit 'Hai Hapi!!' has started using the CSP (Creator Support Program), a YouTube MCN and secondary-use management system. The program allows the unit's four members to legally use copyrighted works such as games, anime, and karaoke sound sources for a wider range of activities.
The four members of Hai Hapi!!-Momoru, Mero, Kurechika, and Shizuku-play characters who gained the power of mythical beasts and operate in a virtual world. KADOKAWA's CSP, launched in March 2022, now serves over 780 channels with a cumulative subscriber base of over 68 million as of March 2026. The program handles both YouTube MCN functions and a proprietary revenue-distribution system for secondary use of IP.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.